The national Style(tm) Network features Golden's Adventures In Color Technology, an Absolutely PR client, on a recent episode of its Stripped series - reaching an estimated 33 million subscribers with information about how cosmetic contact lenses are tinted and hand-painted for various uses.
Adventures in Color Technology, Ltd., was featured on the February 10, 2004, episode of the Style Network's Stripped series - featuring an in depth look at how contact lenses are tinted and painted for cosmetic and therapeutic uses. The Style Network, a property of E! Entertainment Television, currently counts 33 million subscribers with commitments to reach over 40 million in 2004. Absolutely PR was contacted last fall to arrange the taping for the national cable broadcast for her client.
Lakewood, CO (PRWEB) March 16, 2004--The Golden-based Adventures in Color
Technology was featured on a recent episode of the Stripped series on the
national Style(tm) cable television network. The announcement is made by Maggie
Chamberlin Holben, owner of Absolutely Public Relations, who says she was
contacted last October by the program's production company to arrange taping for
the show that aired in February.
The verbatim of the broadcast
follows:
STYLE VOICE OVER: "When it comes to your peepers, you may have
been born with light blue, but you can make a change in the blink of an eye.
Colored contacts can alter your eye color in an instant, and take you from
everyday to exotic. In the city of Golden, Colorado, lenses come to life at
Adventures In Color Technology. The company was started in 1987 by Elizabeth and
Stan Harper, a husband and wife team."
"We can do any color you want.
Blue, green, gray, brown, lavender, yellow, aquamarine, yellow green, blue
green," Elizabeth (Bette) Harper says.
STYLE VOICE OVER: "But if you're
not satisfied with solid, perhaps you prefer painted. Float like a butterfly or
get some star power, hand-painted contact lenses come just the way you
please."
"I think I must have painted at least several hundred designs,
including alien eyes - things that don't exist in our universe, but maybe in
someone's universe," Joan Bondy, lens painter, says.
STYLE VOICE OVER:
"The response has been eye opening. Meow (SOUND EFFECT). Contact lenses have
come a long way since the hard plastic shape came out in 1947."
"Soft
lenses came to this country in 1971 from Bausch & Lomb. They bought the
rights from Czechoslovakia and develop it here," Bette Harper says.
STYLE
VOICE OVER: "Both hard and soft lenses are placed directly in the
eye."
"With a tear layer between your contact lens and your eye, it
floats there and corrects your vision," Bette Harper says.
STYLE VOICE
OVER: "In the early days if contacts, coloring was on the cutting
edge."
"We would take a tea strainer and dip them in food dye.
Unfortunately, it didn't last because to clean a hard lens you have to rub it
between your fingers and you'd rub the dye off eventually," Bette Harper
says.
STYLE VOICE OVER: "These days the paint and tinting process is
regulated by the FDA with all colors safe for the eyes, but can it make your
brown eyes blue?"
"The lighter eye is always easier. You can always make
it darker and make it any color you want. Changing a dark eye to a light eye is
more difficult, because you would have to block out the dark face," Bette Harper
says.
STYLE VOICE OVER: "The painting and tinting covers the iris, the
colored portion of your eye. The pupil peeks through a hole in the center for an
unobstructed view."
"The nose of the cat and the dog are the your black
pupil. You're seeing through their nose. The body of the butterfly, is your
black pupil," Bette Harper says.
STYLE VOICE OVER: "While the tinting
just takes a straight dye, the painting process is done with powdered paints and
tiny brushes."
"I have to trim them with little nail clippers and things
so I only have a few little bristles. You know, to get those fine details. It's
a water soluble paint. And, the lenses that we use are mostly water - they're
55% water - so you're painting on water with water. If you can imagine anything
more difficult," Joan Bondy says.
STYLE VOICE OVER: "So difficult.
Sometimes it takes two sets of glasses. Add to that a fast drying lens, which
makes timing critical."
"We only get a few minutes to actually paint on
it before it dries up and you have to set it aside and let it dry. Then fix it
and then put it through another series of solutions. Then you're ready to paint
on it again," Joan Bondy says.
STYLE VOICE OVER: "The entire process
usually takes about three days. But it's not always about art. Painting a lens
provides peace for many patients."
"People are very conscious of their
eyes, especially if they have an injured eye. So they want a perfect match.
Sometimes it would resemble their uninjured eye, so that they will have the
appearance of two uninjured eyes," Joan Bondy says.
STYLE VOICE OVER:
"People send in pictures, and even fabric, to assure a perfect
match."
"We get sometimes swatches of material, a piece of broken
pottery, paper. You name it. Anything. Match this," Bette Harper
says.
STYLE VOICE OVER: "Painters got quite a surprise after a request
for an over-sized brown lens kept coming back for a darker shade."
"It
was for a show dog who had damaged his eye and had a scar on his eye. And they
were leaving on a show circuit and they wanted this lens," Bette Harper
says.
STYLE VOICE OVER: "And while those judges might not have been able
to distinguish the real from the painted. The process is not foolproof.
Recently, an iris scanning security company invited Adventures in Color
Technology for a visit."
"So we took in a number of lenses to see if we
could trick the scanner. We couldn't. The scanner can pick up between a natural
eye and artificial paint," Bette Harper says.
STYLE VOICE OVER: "But
almost anything else is possible, says the company who gets lots of requests
from the movie and music industry. In a Doors movie, lab painters said they made
Val Kilmer's character look the part."
"So we would make large black
pupils for him. So he would look really dilated and spaced out," Bette Harper
says.
STYLE VOICE OVER: "You don't have to be a star to wear tinted or
painted contact lenses, but you do have to see a doctor first and later get
fitted to get just the right shape. Whether matching another eye, seeing clearly
or just changing the color for fun, colored contacts can be an eye opening
experience."
Style's Stripped program reveals how beauty products are
made. From how a lipstick gets its color to how the experts create the perfect
perfume, it's a fun and exciting look inside your favorite cosmetics and more.
New episodes air Tuesdays at 9 p.m. ET. The website link is: http://www.stylenetwork.com.
E! Entertainment
Television, Inc. ("E!", but known commonly as the collective "E! Networks") is
the world's largest producer and distributor of entertainment news and
lifestyle-related programming. The company operates E! Entertainment Television,
the 24-hour network with programming dedicated to the world of entertainment;
Style, the 24-hour network where life gets a new look, and E! Online, located at
http://www.eonline.com. E! is
currently available to 83 million cable and direct broadcast satellite
subscribers in the U.S. The Style Network currently counts 33 million
subscribers with commitments to reach over 40 million in 2004. E! Online, the #1
entertainment news and celebrity gossip Website, reaches 6 million monthly
unique U.S. adult users.
Adventures In Color Technology serves eye care
practitioners both in private practice and at teaching hospitals and
universities throughout the world, developing colors and patterns for patients
and continuing research for other retinal problems. Hopefully, to soon help
patients with macular degeneration, a debilitating loss of vision as the macula
in the back of the eye becomes less and less responsive to light entering the
eye through the pupil. This condition is the leading cause of blindness in our
older population.
The company's headquarters is located at 1511
Washington Avenue, Golden, CO, 80401. Harper may be reached at 303-271-9644,
toll-free at 1-800-537-2845 or by e-mail at e-mail protected from spam bots. The
company website is http://www.techcolors.com.
Absolutely Public Relations
has consulted Adventures In Color Technology since 2002. Most recently
Absolutely PR announced a new client relationship with Light Force Therapy in
Elizabeth, CO. Other consulting clients include: Baxa Corporation, Englewood,
CO; and Holben Building Corporation, Denver. Awareness Package clients include:
Gabriel Mark Hasselbach, Vancouver; C I Host, Dallas; Dr. George Cassidy,
Denver; and Dr. Martha Lucas, Denver. She has also worked with Foster Wheeler
Environmental Corporation (now called Tetra Tech FW, Inc). and Arcadis, Inc.,
through Lakewood's Consensus Communications; McKinley Marketing Partners,
InfoNow Corporation, ICG Communications, Grubb & Ellis/Martens Commercial
Group, LLC; Early Music Colorado; the Joint Initiatives Sign Blind System since
starting her company here in April 1999.
For more information, go to http://www.absolutelypr.com. Or, call Maggie Holben at
303-984-9801. Her e-mail address is e-mail protected from spam bots.
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Source : http://www.prweb.com/releases/2004/3/prweb111282.htm