Imperial Optical, Inc. Partners with DaVinci Laboratories
Imperial Optical, Inc., the leading independent wholesale contact lens distributor in North America, has entered into a strategic partnership with DaVinci Laboratories of Vermont, a leading natural supplement and nutraceuticals provider selling exclusively to healthcare professionals worldwide, to provide online access to an exclusive line of eye health supplements to Imperial Optical’s ECP WebSolutions subscribers.
Rouses Point, NY (PRWEB) May 31, 2005 -- Imperial Optical, Inc., the leading
independent wholesale contact lens distributor in North America, has entered
into a strategic partnership with DaVinci Laboratories of Vermont, a leading
natural supplement and nutraceuticals provider selling exclusively to healthcare
professionals worldwide, to provide online access to an exclusive line of eye
health supplements to Imperial Optical’s ECP WebSolutions
subscribers.
David Pearce, Imperial Optical’s Marketing Manager said,
“According to Datamonitor America, the U.S. nutraceutical market surpassed $20
billion in 2003. That is roughly ten times the size of the U.S. contact lens
market and is not specific to those consumers who need vision correction. This
represents a significant market opportunity for independent eyecare providers to
add value to their patient relationships, get access to their patients’ family
members who do not require vision correction or regular vision healthcare, and
add a new profit center to their practice with no additional out-of-pocket
expense.”
“This should come as no big surprise to the eyecare industry,
as there have been many articles in the leading industry journals and
publications on this topic. What is new is that Imperial Optical is now offering
our ECP WebSolutions subscribers a no-cost source to supply their patients,
their patients’ families and friends an online source to get their supplements
directly from the practitioner’s website.”
Pearce continued, “After
conducting in-depth research on the various products and providers in the
nutraceutical market, Imperial Optical chose to partner with DaVinci
specifically because of their proprietary line of vision-related supplements and
how their formulations stacked up compared to other formulations. Additionally,
they also offer a complete line of supplements to meet the needs of virtually
all potential supplement consumers.”
Dom Orlandi, President of Food
Science Corp., DaVinci’s parent corporation, added, “Multiple studies show that
nutritional supplementation benefits eye health. DaVinci’s Healthy Eyes™
nutritional formula represents serious nutrition for the eyes. Not only does it
provide key nutrients for maintaining optimum function and structure in the
eyes, it also provides essential antioxidant protection from free radicals which
can lead to major eye problems.”
“DaVinci entered into this agreement
with Imperial Optical because we believe their value-added approach to serving
eyecare practitioners, with a keen focus on helping their customers be more
profitable, fit well with how we approach the industry,” Orlandi
concluded.
ECP WebSolutions subscribers will have the eye/vision health
line of DaVinci products available online at no additional cost to the practice.
Consumers can purchase directly from the ECP website using their own credit
cards. ECPs can fix the sale price of the DaVinci products through the ECP
WebSolutions practitioner interface module to control their profit margins and
help offset margin pressure from other competitive forces such as discount
retailers and other wholesale direct-to-consumer sellers.
DaVinci
customer service representatives will provide ECPs with educational training and
support, as well as in-office promotional materials to help raise awareness of
the value of their line of vision health supplements.
Imperial Optical,
Inc., founded in 1989, is the largest independent wholesale contact lens
distributor in North America specifically focused on providing eyecare
professionals with one-stop access to a superior selection of value-priced, top
quality, branded contact lenses and a commitment to customer service known
throughout the industry as the “Imperial Advantage.” To learn more about
Imperial Optical, Inc., the “Imperial Advantage” or how to become an Imperial
Optical Strategic Partner, visit www.imperialoptical.com.
DaVinci Laboratories of
Vermont is a division of FoodScience Corporation, a leader in nutritional
research and product development for the last 33 years. FoodScience Corporation
offers a full range of specialty products for humans and animals such as
advanced Immune System Support Supplements, patent-pending Joint and Connective
Tissue Formulas, innovative antioxidant support, and a complete line of high
potency multiple vitamin and mineral formulations. DaVinci offers products that
are condition specific such as Eye, Prostate, Cardiovascular, neurological,
digestive, and Menopause Support Supplements, as well as a complete line of high
potency multiple vitamin/mineral formulas that are age and gender specific.
DaVinci also provides a personalized targeted nutritional supplement program
based on each person’s genetic profile. All products are guaranteed for purity,
potency and adherence to label claim. FoodScience Corporation is a recognized
member of the National Nutritional Foods Association (NNFA) the largest and
oldest agency dedicated to the Nutritional Health Industry, representing over
5,000 retailers, manufacturers, suppliers, and distributors. FoodScience
Corporation is also a member of the National Animal Supplement Council (NASC)
and follows Good Manufacturing Procedures (GMP). Research at prestigious
universities and institutions across the United States has resulted in a number
of U.S. patents and patent-pending nutritional formulas. With three human
divisions and three animal divisions FoodScience Corporation continues to set
new standards for quality and cutting edge products. To learn more about DaVinci
visit www.davincilabs.com.
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Source : http://www.prweb.com/releases/2005/5/prweb244388.htm