S. G. Hart & Associates is Interviewed by Brand Protection News on Sarbanes-Oxley Compliance, Risk Management and Brand Protection Strategies.
S. G. Hart & Associates, LLC, The Brand Equity Protection Company TM, is featured in the April 6th edition of Brand Protection News, a PIRA International Publication. In the article, S. G. Hart & Associates discusses its thought leadership pertaining to brand protection and the need for an overall risk management posture that is required of public companies under the auspicious of The Sarbanes-Oxley Act of 2002 (SOX). The article further highlights S. G. Hart & Associates’ newest educational offerings targeted to key decision makers, including board of directors and senior managers, who are seeking further information on how SOX effects brand owners’ responsibilities in combating counterfeiting and product diversion in order to protect stakeholder value.
Ridgefield, CT (PRWEB) April 18, 2005 -- S. G. Hart & Associates, LLC,
The Brand Equity Protection Company TM, is featured in the April 6th edition of
Brand Protection News, a PIRA International Publication. In the article, S. G.
Hart & Associates discusses its thought leadership pertaining to brand
protection and the need for an overall risk management posture that is required
of public companies under the auspicious of The Sarbanes-Oxley Act of 2002
(SOX). The article further highlights S. G. Hart & Associates’ newest
educational offerings targeted to key decision makers, including board of
directors and senior managers, who are seeking further information on how SOX
effects brand owners’ responsibilities in combating counterfeiting and product
diversion in order to protect stakeholder value. Visit www.sghartassociates.com to sign-up and participate in the
April 28, 2005 web cast.
Stanley G. Hart, President & CEO of S. G.
Hart & Associates, explains the need for a comprehensive brand equity
protection plan in order to meet the disclosure and internal control
requirements of sections 302 and 404 under SOX, “brand protection is an
important element of compliance with SOX that goes beyond technical solutions
and security features, which are just one piece of the puzzle. Brand owners need
to have an overall risk-management system in place.” Anthony M. Miano, Executive
Partner, echoed Hart’s assessment and made the additional observation that “by
forcing companies [to comply with SOX to look at internal / external business
processes that relate to brand protection initially not on the SOX radar screen
could lead to benefits that can provide a unique competitive advantage and
simultaneously satisfy the new regulations.”
For those seeking further
information, S. G. Hart & Associates has planned a series of educational,
on-line “Web Casts” focusing on the Sarbanes-Oxley Act of 2002 and the brand
protection disclosure and internal control requirements that apply. Participant
registration for these Web Casts is available through the company’s website at
www.sghartassocates.com along with presentation dates and
times.
The Sarbanes-Oxley Act of 2002 (SOX) is U.S. legislation that was
signed into law by President George W. Bush during on July 31, 2002. The purpose
of SOX is to re-instill confidence and trust in the corporate accounting
reporting practices used to evaluate publicly traded companies of the United
States. U.S. public companies with equity market capitalization over $75 million
are required to comply with the new SOX amendments beginning with their first
fiscal year ending on or after November 15, 2004. Non-accelerated filers must
begin to comply with these requirements for their first fiscal year ending on or
after July 15, 2006.
About S. G. Hart & Associates, LLC
S. G. Hart
& Associates, The Brand Equity Protection Company TM, is based in
Ridgefield, Connecticut, USA. S. G. Hart & Associates is a global brand
protection consulting company helping clients develop and implement strategies
that protect supply chains from the disruptions caused by counterfeiting,
product diversion, tampering & theft. S. G. Hart & Associates ensures
that the integrity of the firm’s most valuable asset – its brand - is secure,
that the brand’s ability to generate and preserve revenue is maximized and that
effective controls are used to safeguard the branded asset against unauthorized
or improper use.
About PIRA International
PIRA is a leading commercial
consultancy, testing and media business which specializes in retail supply chain
technologies related to industries such as packaging, paper, plastics, printing,
publishing and consumer goods. PIRA has established a reputation as one of the
key knowledge providers in these industry sectors.
Media
Contacts:
Director, Public
Relations
S. G. Hart & Associates, LLC
31 Bailey Avenue, Suite
5
Ridgefield, CT 06877 USA
Tel: 203-438-4300
Fax:
203-438-3222
Email: e-mail protected from spam bots
Web: www.sghartassociates.com
PIRA International
Randalls Road
Leatherhead
Surrey, KT22 7RU United
Kingdom
Tel: +44 (0) 1372 802000
Fax: +44 (0) 1372
802238
Email: e-mail protected from spam bots
Web: www.pira.co.uk
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Source : http://www.prweb.com/releases/2005/4/prweb228891.htm