New Untapped Media in Casinos
Group taps into new media space in casino setting. Adult targeted branding right on the tables, chips, cards & slot machines.
NEW YORK, NY (PRWEB) October 14, 2004 -- Casino Media Group has launched a
new media network that places advertising directly inside the Casino on gambling
table felts, on poker chips, on playing cards and in surrounding POS, the
company announced today. Casino Media is in discussions with major beer,
spirits, pharmaceutical and lifestyle brands to launch the first wave of media
in Q1 2005.
Casino Media Group has negotiated exclusive arrangements
with more then 150 casinos around the US giving them unprecedented access to the
casino floor and to 60 million adult consumers who made almost 300 million
casino trips last year.
“Casinos are an untapped adult media landscape,”
said Walter Marcinowski, Marketing Director at CMG. “The audience is more
affluent, they are predisposed to enjoying, to traveling, to spending and to
trying new things.”
CMG data describes a vibrant adult experiential
setting with a higher than average median income, a very desirable advertising
target. Women comprise 54% of the market. Demographic gaming preferences also
allow the advertiser to target specific groups such as 21 to 34 yr old males who
prefer poker. Females in the same group will play Slots or Black
Jack.
“Of course, the opportunity extends beyond the Casino. With all the
media interest in Poker as spectator sport, there are all kinds of marketing
tie-ins we can create,” said Marcinowski, “including night club and hotel cross
promotions, as well as sampling and events.”
Even the commemorative chips
are a hot item, because they have an impact on the consumers for years after the
promotion is over.”
For more information, contact
e-mail protected
from spam bots
Walter Marcinowski
Casino Media
Group
1-800-513-8041
www.casinomediagroup.com
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Source : http://www.prweb.com/releases/2004/10/prweb167374.htm