Excellerate launches unique performance psychology services to develop high performing businesses
A professional sportswoman and a leading business coach have joined forces to create Excellerate - a performance psychology consultancy based on real sporting, academic and business credibility. Excellerate helps clients to develop a high performance mindset that leads to consistently improved business results.
(PRWEB) February 24, 2004--Jenny Tranfield, women's international
professional squash player and Doctor of sport psychology and Peter Freeth,
leading business coach and author, have joined forces to create a unique
business coaching and consultancy service. This new service, known as
Excellerate, takes the psychology of high performance in sport and combines it
with the most advanced, practical applications of business and executive
coaching.
Businesses today are under greater pressure to perform
consistently well. Traditional training simply fails to deliver the return on
investment that today's economy demands and so many businesses have turned to
executive and business coaching as a way to develop people more effectively.
Performance psychology takes this a step further, creating a high performance
mindset that is shared across a team or business. The principles of sport
coaching have always had strong connections with business coaching, but real
business credibility has often been missing from its practical
delivery.
Peter Freeth said "there are a number of organisations that try
to offer sport psychology to businesses, what has been missing until now has
been the credible experience of business coaching and the real depth of
knowledge of performance psychology. Excellerate offers something new and unique
- real experience backed by real expertise."
Excellerate is built on
extensive business coaching experience and creates a way for businesses to
access the power of performance psychology in a professional and practical
way.
Jenny Tranfield is a world ranked professional squash player and
also a Doctor of sport psychology. Her combination of real academic credibility
and experience in a high pressure, professional sport environment is absolutely
unique.
Jenny sums up Excellerate's unique service by saying "Other
consultancies have taken on retired sports players who lack business
credibility, or have tried to apply the principles of sport coaching in business
without real business experience to build on. That's what makes Excellerate so
unique. Excellerate has the expertise, the experience and the personality to
make a real and immediate difference to any business."
www.excellerate.org
www.ciauk.com
www.jennytranfield.com
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Source : http://www.prweb.com/releases/2004/2/prweb106294.htm