HealthMark Multimedia to Participate in Annual National Institutes of Health Annual SBIR/STTR Conference
HealthMark will present new product for online clincal consent and discuss how to address market barriers for SBIR grantees at annual NIH SBIR conference.
(PRWEB) July 25, 2005 -- The National Cancer Institute (NCI) of the National
Institutes of Health (NIH) invited Susan Brink, Dr.PH. Partner, of HealthMark
Multimedia, to serve on the panel, "Tales from the Trenches in Behavioral
Research," during the NIH/NCI 7th Annual SBIR/STTR Conference, Bethesda, MD,
July 28-29. Dr. Brink served as the Principal Investigator (PI) for 13 Phase I
and 7 Phase II grants. Under her guidance HealthMark has brought a number of
patient education and treatment decision tools to market.
This
interactive panel of successful SBIR research grantees will focus on the
commercialization of behavioral/educational/technology products developed from
SBIR grant. The panel will address these 5 questions of how to:
* Find
potential backers before submitting a Phase II proposal
* Work with potential
end-users to identify content, distribution and marketing issues
* Sell to
specific markets, even if users want free products
* Address market barriers
and get around them
* Track the success of products in the
marketplace.
HealthMark Multimedia was also selected to present a SBIR
Phase II project, "ConsentSolutions™: clinical trial multimedia informed
consent." This project has focused on the creation of a multimedia informed
consent process suitable for clinical trials.
HealthMark Multimedia has
applied for a business process patent for development of the media-enhanced
interactive informed consent, SecureConsent™ for clinical trials, developed
based on the SBIR research this product addresses the need of patients,
investigators and sponsors. It is scalable in both number of trial sites, and
subjects. SecureConsent™ includes:
* The IRB-approved consent form in text
and audio formats
* Highlighted terms defined through text, audio and
graphics
* Supplemental educational information in the "Learn More"
section
* Ability to measure understanding through self-assessment
questions
* Printing additional questions for the Investigator or Clinical
Trial Coordinator
* Tools to help the subjects consider the impact of
personal values and practical issues.
About the NIH/NCI 7th Annual
SBIR/STTR Conference:
This two-day conference, organized by the National
Institutes of Health (NIH) will focus on Small Business Innovation Research
(SBIR) and Small Business Technology Transfer (STTR) funding opportunities
available explicitly to small businesses that have innovative biomedical or
behavioral research ideas with commercial potential.
About HealthMark
Multimedia:
HealthMark Multimedia, LLC, a certified woman-owned business,
combines graphics, audio, video and text to develop award-winning interactive,
user-friendly software and Web sites for patient education, self-management and
decision making. HealthMark Multimedia uses an established network medical
experts, as well as patients and lay caregivers to review and test products for
accuracy, relevance, and usefulness.
HealthMark Multimedia has partnered
with Enforme Interactive to create ConsentSolutions, a clinical trials service
to assist sponsors in developing online consent for their trials. www.consentsolutions.com
For further information about
the company, its products, and licensing opportunities, contact HealthMark
Multimedia: 1828 L Street, NW, #250, Washington, DC 20036; Telephone:
202-265-0033; Fax: 202-448-6188. HealthMark Multimedia's homepage: www.HealthMarkMultimedia.com.
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Source : http://www.prweb.com/releases/2005/7/prweb264507.htm