World Obesity & Weight Loss Congress Will Launch its 2nd Annual Event Sept. 12-14, 2005 in Washington, DC
The World Obesity & Weight Loss Congress launches its second annual event with over 60 speakers in two days, within three, concurrent industry tracks. The first-ever B-to-B event will bring together all the major players for 2 1/2 days of intense scrutiny of this worldwide epidemic. You'll hear the latest initiatives taking place in 3 of the biggest industries: Pharmaceuticals, Nutraceuticals & Dietary Supplements and Food & Beverages. Each track is targeted to strategic marketing and advertising initiatives, regulatory hurdles, international opportunities, powerful competitive collaborations and the latest in clinical studies and scientific advances being made today.
(PRWEB) July 26, 2005 -- The World Obesity & Weight Loss Congress
launches its second annual event with over 60 speakers in two days, within
three, concurrent industry tracks. The first-ever B-to-B event will bring
together all the major players for 2 1/2 days of intense scrutiny of this
worldwide epidemic.
You'll hear the latest initiatives taking place in
three of the biggest industries: Pharmaceuticals, Nutraceuticals & Dietary
Supplements and Food & Beverages. Each track is targeted to strategic
marketing and advertising initiatives, regulatory hurdles, international
opportunities, powerful competitive collaborations and the latest in clinical
studies and scientific advances being made today.
The event begins on
Monday, Sept 12th, with an optional, half-day workshop focused on the pivotal
issues you'll confront when designing and implementing your weight loss
marketing and advertising initiatives.
The official Opening Sessions
begin on Tuesday morning, Sept 13, 2005, with a review of the significant
developments in obesity in the past year including:
Two keynote
presentations and a product launch announcement at 12 noon of a major
breakthrough in the development and application of advanced food technologies.
You'll hear from:
1. Lester Crawford, FDA Commissioner
2. Lydia
Parnes, Director of the Bureau of Consumer Protection, Federal Trade
Commission
3. Dr. Greg Robbins, Chief of Research, Formulation and
Development, Quantum Food Design
From here, the event delves into
up-to-the-minute coverage, strategies and all of the latest developments that
impact the obesity and weight loss market.
MARKETING & ADVERTISING
INITIATIVES
- How to effectively position new weight loss products
-
Hear the FTC highlight some of the issues brought out during their upcoming
Children’s Advertising workshop
SCIENTIFIC ADVANCES
- Nastech
Pharmaceutical Company demonstrates the potential of their PYY3-36 peptide
-
DeveloGen AG reviews the development of DG70 kinase inhibitors
-
Peptimmune’s discusses their proprietary lipase inhibitor
- Hear how
Monsanto is applying conventional breeding techniques to produce a soybean high
in oleic acid
- Hear how the use of starch blockers, a specifically designed
nutritional supplement, herbal treatment programs, and exercise can alter the
progression to diabetes
- Hear about Nutrition 21’s collaboration with the
NIH
- Examine Metagenic’s focus on the role that nutrigenomics
FINANCE & INVESTMENT
- Hear about the drivers, industry
responses, emerging trends and opportunities for food, nutritional ingredient
and nutraceutical
- Evaluate recent transactional activity, valuation and
structural trends
- Uncover the biggest potential roadblocks ahead
REGULATORY
- Hear the Director of the Bureau of Consumer Protection
address obesity, including actions against deceptive claims for weight loss
products, competitive enforcement and policy development
- Hear the
Association of National Advertisers as they present the legislative and
regulatory proposals affecting obesity in the U.S. and internationally
-
Latham & Watkins will help companies identify and avoid potential litigation
pitfalls and risks with popular new weight loss ingredients
- Hear an
acclaimed obesity expert, demonstrate how you can scientifically validate and
market health claims within the context of rising obesity
This event
offers the latest opportunities in the weight-loss category - whether business
or scientific -- and cannot afford to be missed.
For a Complete Program
Brochure or to Register, please call us at 203-319-1700, or toll-free at
877-319-1700.
For Further Information, Please Contact:
Donna
Meté
Executive Director
Business Access, LLC
316 Pine Creek
Ave
Fairfield CT USA 06824
203-292-3252 Direct Line
203-255-9933
fax
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Source : http://www.prweb.com/releases/2005/7/prweb265020.htm