FLAVORx Announces PR Campaign to Support Pharmacists, Vets Who Help Kids, Pets
In a July 26, 2005 press conference held by FLAVORx founder and CEO Kenny Kramm, the medicinal compounding and flavoring company that has safely flavored more than 45 million prescriptions worldwide announced a worldwide public awareness campaign to educate the public about enhancing compliance through effective and appealing medication flavors.
(PRWEB) July 27, 2005 -- FLAVORx, the company that has helped physicians,
pharmacists and veterinarians turn bitter-tasting medications into tasty,
flavored liquids, announces plans to launch a major public awareness campaign.
This nationwide initiative is aimed at educating the public about
flavoring services offered by pharmacists and veterinary hospitals.
This
million-dollar program is part of FLAVORx's ongoing commitment to supporting
pharmacists and veterinarians who use the FLAVORx system. The company's 24/7
customer support service is the model for the industry; FLAVORx professionsals
answer questions from caregivers who seek to make an impossibly bitter, or just
wretched-tasting, medicine appealing to a patient's taste buds.
The
company views this level of support as critical to pharmacy/veterinary
customers, but most importantly, to patients, whether that is a baby with
seizures, a post-operative dog in pain or a geriatric patient. The FLAVORx
mission is to increase medicinal compliance of physicians' orders to hasten
wellness.
With over 45 million prescriptions already dispensed with this
easy-to-swallow option, professionals acclaim increased compliance as critical
for the effective delivery of health care.
Parents and pet owners
appreciate the efforts of pharmacists and vets who, in answering their
professional responsibilities, also serve the family in a practical sense: by
making the medicine-giving process much easier and totally stress-free. Anyone
who has struggled with a medicine knows all-too-well what a psychologically
frustrating and physically draining effort it can be. However, when medicine
tastes good, administering it is a relief for all those involved.
No
other company providing flavoring solutions is able to offer the proven product
safety record and professional support that is an integral part of the
relationship between the pharmacist or veterinarian and FLAVORx's dedicated,
professional staff.
As details of the year-long PR campaign are
finalized, Kenny Kramm, FLAVORx President and CEO, reminds everyone that “summer
colds can ruin vacations and cause as many problems as colds during the school
flu season. When kids and pets don't want, or refuse to take, medications
because they taste bad, parents and pet owners can rely on their pharmacists or
vets, who can easily and safely turn these hard-to-take medications into moe
palatable, easy-to-swallow liquids."
Liquid medication has an added
benefit in cats and small dogs: pills, when swallowed 'dry' by small pets, move
down the esophagus much slower than pharmacologically intended and may cause
irritation or ulceration, dissolving before reaching the stomach.
There
are more than 27,000 pharmacies and 2,000 veterinary hospitals currently using
the proprietary FLAVORx formulary, and more join the ranks each day to make
good-tasting, readily accepted medications for their customers. It is convenient
for consumers to find a pharmacy that can turn prescriptions, over-the-counter
medications and vitamins into safe, flavorful liquids.
Patients can
locate a pharmacy or veterinarian nearest to them by going to the FLAVORx
website (www.flavorx.com), or
by calling 1-800-884-5771.
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Source : http://www.prweb.com/releases/2005/7/prweb266004.htm