FLAVORx Expands Into Canada And Immediately Inks Deals with Top Pharmacy Chains
FLAVORx, the award-winning Maryland-based firm that has defined an industry and safely flavored more than 45 million prescriptions worldwide, announces new partnerships with leading Canadian pharmacy chains.
(PRWEB) July 27, 2005 -- FLAVORx, the award-winning Maryland-based firm that
has defined an industry, announced its partnering with leading Canadian pharmacy
chains: Le Groupe Jean Coutu, Overwaitea Food Group, Calgary Co-op, Loblaws,
Sobey's/Lawtons and Main Drug Mart.
The expansive introduction into
Canadian pharmacies means that FLAVORx is now available to customers in every
province and territory; in Quebec, FLAVORx is trademarked as
SAVEURx+.
FLAVORx has advanced the challenge to medicinal compliance by
perfecting the methodology that allows pharmacists to turn any bitter or
foul-tasting medication into a readily-accepted, flavored liquid. It provides
patients of any age, with prescription drug or over-the-counter (OTC)
medications, a palatable and safe liquid so they can comply with their doctor's
instructions and recover from illness more quickly.
"These Canadian
retailers can now offer their customers the appealing tastes of FLAVORx'd
prescriptions which, for over a decade, have helped change 45 million
bitter-tasting liquids and hard-to-swallow tablets and capsules into
easy-to-swallow palatable solutions, significantly increasing compliance and
improving medical outcomes," states Kenny Kramm, President and CEO of FLAVORx.
"The entire FLAVORx team is proud of this partnership and looks forward to
offering patients this compliance-improving enhancement."
To educate
physicians prescribing FLAVORx'd medications, the company has an ongoing,
nationwide Doctor Detailing Program. More than 1,000 practitioners, in all
provinces, have thus far been served by FLAVORx specialists based in Montreal,
including: pediatric specialty clinicians (allergy, asthma, otolaryngology,
gastroenterology, nephrology, neurology and oncology); General Practitioners;
and doctors of Family Medicine.
The Canadian-U.S. enterprise increases
the number of North American pharmacies using the FLAVORx system to more than
27,000. Ashton Maaraba, Senior Vice-President of Canadian operations explains
that, "This broad initiative reflects a growing awareness of the importance of
complying with doctors' prescription orders in terms of improving patient
health."
Maaraba is working with the Canadian Public Health
Administration (Administration of Health Services/National Research and Program
Activities) to develop a workshop-centered campaign focused on educating the
public about remedies for medicinal non-compliance due to drug
unpalatability.
FLAVORx's significance in compliance is seen as so
important by the profession that it has become a standard in pharmacy education.
Physicians, pharmacists and pharmacy schools have teamed with the FLAVORx
professionals to increase awareness to medical professionals and consumers about
the role of palatability in medicinal compliance. A three-day educational
workshop for future pharmacists was recently conducted by FLAVORx at the
University of Montreal. Discussion focused on the significance of safe and
efficacious compliance-driven therapies, and the role that licensed pharmacists
play in the health care cycle.
The listing of FLAVORx in Remington's 2003
edition; profiling in the best-selling guide to parenting," What To Expect The
First Year"; and pediatric pharmacological analysis in the July 2004 issue of
"Infectious Diseases in Children" have convinced health care professionals that
FLAVORx is the primary solution of choice for the problem of medicinal
non-compliance related to intolerable taste or smell.
Throughout the
retail pharmacy community, FLAVORx continues to provide quality products and
services that positively impact a patient's well-being.
To learn more
about the company and its efforts, please visit www.flavorx.com.
# # #
Source : http://www.prweb.com/releases/2005/7/prweb265854.htm