C.H.E.F.® Sponsors Youth Marketing Mega-Event
Comprehensive Health Education Foundation (C.H.E.F.®), developer of the innovative new FUEL™ video series designed to help fight the youth obesity epidemic, will participate as a sponsor of the Youth Marketing Mega-Event 2005 to be held today through April 13 in Huntington Beach, California. Considered one of the premier youth marketing conferences in the United States, C.H.E.F. joins an elite group of organizations to sponsor this event, including General Growth Properties, Inc., Publicis West and Bartle Bogle Hegarty.
Seattle, WA (PRWEB) April 12, 2005 -- Comprehensive Health Education
Foundation (C.H.E.F.®), developer of the innovative new FUEL™ video series
designed to help fight the youth obesity epidemic, will participate as a sponsor
of the Youth Marketing Mega-Event 2005 to be held today through April 13 in
Huntington Beach, California. Considered one of the premier youth marketing
conferences in the United States, C.H.E.F. joins an elite group of organizations
to sponsor this event, including General Growth Properties, Inc., Publicis West
and Bartle Bogle Hegarty.
The Youth Marketing Mega-Event will attract
hundreds of industry professionals in advertising, communications, marketing,
public relations, and other fields. The schedule features dozens of
distinguished speakers and panelists, including this year’s keynote speakers
Russell Simmons, Chairman and CEO of Rush Communications; Cindy Gallop,
Chairman, Bartle Bogle Hegarty; Cary Broussard, VP Marketing, Wyndham
International, Inc.; and Kelly Pena, Executive Research Director, Disney / ABC
Cable Networks.
The event will focus attention on the latest trends
affecting youth culture for the next five to ten years and the implications for
marketers who want to reach this audience. Several workshops will cover a wide
range of topics such as “Reaching Kids through Causes – An In-Depth Tutorial on
how to Market with a Heart”, “Marketing to Parents – Targeting the Entire
Family”, and “Youth Obesity: Public Opinion on the Role and Responsibility of
the Food and Beverage Industry”.
“It is a pleasure to be a first-time
sponsor of this event, and we are thrilled to have the opportunity to gather and
meet with the leading youth marketing organizations all under one roof” said
Debra Keene Bergeron, Vice President of C.H.E.F. and a speaker at the Youth
Marketing Mega-Event. “As an organization that understands how to reach the
youth market and change unhealthy behaviors relating to some of the most
critical health issues today, such as childhood obesity, our goal is to seek
marketing partners for our innovative new FUEL™ video series who share our
desire to positively influence our nation’s youth by helping them live safe and
healthy lives.”
About Comprehensive Health Education
Foundation
Founded in 1974 and celebrating its 30th Anniversary year,
Seattle-based Comprehensive Health Education Foundation (C.H.E.F.®) is dedicated
to promoting health and quality of life through education, addressing such
important topics as childhood obesity, substance abuse, violence, HIV / AIDS,
smoking, and other unhealthy behaviors. As a nationally-known nonprofit
organization, C.H.E.F. develops a variety of health promotion and prevention
education programs and products targeted to the early childhood, school-aged
youth and healthy aging markets, and is also the developer of the innovative new
FUEL™ video series, the first youth-inspired educational program that empowers
kids to take action to improve their own lives. For more information about the
new FUEL™ video series or any of C.H.E.F.’s other products and programs, please
visit www.chef.org or
call 1.800.323.2433.
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Source : http://www.prweb.com/releases/2005/4/prweb227873.htm