World Obesity & Weight Loss Congress Launches 2nd Annual Event September 12-14, 2005 in Washington, DC
The 2nd Annual World Obesity & Weight Loss Congress will take place Sept 12-14 2005 in Washington DC, with over 50 speakers in 2 days, within 3, concurrent, industry tracks. Pharmaceuticals, Nutraceuticals and Food & Beverages...Each track is targeted to strategic marketing and advertising initiatives, regulatory hurdles, international opportunities, powerful competitive collaborations and the latest in clinical studies and scientific advances being made today
(PRWEB) June 28, 2005 --The event kicks-off on Monday, Sept 12, with an
optional, half-day workshop focused on the pivotal issues you'll confront when
designing and implementing your weight loss marketing and advertising
initiatives. From US to international regulations, this workshop brings together
some of the country's leading experts to help you understand the necessary
guidelines for a positive and effective claims strategy designed to keep you
from raising any regulatory red flags.
Day one of the event begins
Tuesday, Sept 13 2005, with a review of the significant developments in obesity
in the past year, and two keynote presentations:
1. Lester Crawford, FDA
Acting Commissioner
2. Lydia Parnes, Director of the Bureau of Consumer
Protection, Federal Trade Commission
From here, the event delves into
up-to-the-minute coverage, strategies and all of the latest developments that
impact the obesity and weight loss market. No matter who or what you think is
responsible for the obesity epidemic in this country, it's a fact that this
population represents a burgeoning new category that cannot be
ignored.
Hear over 50 experts size-up the market for obesity and weight
loss-related products...from food and beverages to pharmaceuticals and
nutraceuticals, this category presents an enormous, long-term opportunity for
the savvy marketer with the right products.
Background -
Nutraceuticals:
- Hear a top Wall Street food and nutrition analyst discuss
the drivers, industry responses, emerging trends and opportunities for food,
nutritional ingredient and nutraceutical companies in the obesity and
health-driven food industry
- Explore how to best make sure your claims
not only effectively promote your products but also don't increase your risks of
regulatory/litigation exposure
- Hear the FTC highlight some of the
issues brought out during their July 14 2005, workshop to help you better
understand the health issue at hand and how you can examine ways to
self-regulate and best promote competition of healthy foods and the
dissemination of good information, so that consumers can make healthy food
choices
- Hear the latest on Hoodia, with an update on the research, the
patent situation, and present usage internationally, including risks and
opportunities
Background - Pharmaceuticals:
- Who may be the first
"out-of-the-gate" with a potential blockbuster?
- Which compounds no
longer offer the promise they held last year?
- Nastech Pharmaceutical
Company demonstrates the potential of their PYY3-36 peptide, along with the
process and importance of securing a strategic co-development and co-promotion
alliance in the field of obesity with major global pharmaceutical
companies
- Hear DeveloGen AG review the development of DG70 kinase
inhibitors and how they work
- What are the biggest potential roadblocks
ahead?
- Which alliances and partnerships present the largest competitive
threat and why?
Background - Food & Beverages:
- Hear how
America's food and beverage companies are taking action to help consumers make
smart choices about diet and exercise
- Hear how the obesity epidemic is
going to dramatically change the way you will advertise to children
-
Listen as Brand New Brands delves into the role of innovation in the functional
food market, how the current market structure impedes innovation, and how the
Brand New Brands model of partnerships between global companies and
entrepreneurs can solve the problem.
- Hear what types of new food and
beverage products consumers are demanding
- Learn how you position new
weight loss products to those who are unhappy with their appearance
-
Hear how the FDA's proposed food labeling changes may impact your marketing and
advertising initiatives
- How do the flavor, form, and product
preferences of the obese differ from others?
- Hear real case study
examples of F&B companies that have changed their advertising models and
positioning in the most effective way
This event offers the latest
opportunities in the weight-loss category - whether business or scientific --
and cannot afford to be missed.
For a Complete Program Brochure,
Registration or Sponsorship & Exhibition Information:
Call us at
203-319-1700. Call us at 877-319-1700.
For Further Information, Please
Contact:
Donna Meté
Executive Director
Business Access, LLC
316
Pine Creek Ave
Fairfield CT USA 06824
203-292-3252 Direct
Line
203-255-9933 fax
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Source : http://www.prweb.com/releases/2005/6/prweb253972.htm