Trinitas Hospital Launches "Nurses Reality" Television Ad Campaign
The work of America's 2.7 million registered nurses-- who on a daily basis save lives and maintain the health of millions of individuals will be championed at Trinitas Hospital in Elizabeth, New Jersey. Trinitas has just launched its first ever television campaign promoting its nursing staff, aimed to coincide with National Nurses Week 2004.
(PRWEB) May 13, 2004 -- The work of America's 2.7 million registered nurses--
who on a daily basis save lives and maintain the health of millions of
individuals will be championed at Trinitas Hospital in Elizabeth, New Jersey.
Trinitas has just launched its first ever television campaign promoting its
nursing staff, aimed to coincide with National Nurses Week
2004.
Trinitas Hospital’s TV advertising spots
are in keeping with the theme for 2004 National Nurses Week, "Nurses: Your
Voice, Your Health, Your Life." The TV spots do not use models or professional
actors but feature the actual nurses who work at Trinitas discussing their
mission of caring for patients. The ads are groundbreaking in their simplicity
and in capturing the “reality” of the daily lives of nurses at Trinitas.
Trinitas Hospital turned to New York City based
Clarke Advertising, one of the leading health care advertising, marketing,
public relations and internet agencies in the United States to develop and
create the television ad campaign, which includes the media
placements.
“There was no doubt that we should
develop television ads using our nurses at Trinitas,” said Gary S. Horan, FACHE,
President and CEO of Trinitas. “Letting the nurses tell their own stories was
just a natural fit and very much in keeping with the theme of National Nurses
Week.”
The commercials feature nurses discussing
various aspects of their jobs at Trinitas, including the hospital’s preceptor,
or mentoring program; the value of working one-on-one with patients; flexible
schedules that allow nurses to maintain a strong family life; and the overall
advantages of helping patients in a caring, nurturing environment like Trinitas
Hospital.
“The TV spots also reflect the overall theme
that we developed for Trinitas,” said Richard Clarke, President of Clarke
Advertising. “That theme is ‘there is a new spirit of care at Trinitas
Hospital.’”
About Trinitas Hospital
Trinitas Hospital is a full
service healthcare facility and a Catholic teaching hospital sponsored by the
Sisters of Charity of Saint Elizabeth, serving those who live and work in
Eastern and Central Union County. It is the result of the merger of Elizabeth
General Medical Center and St. Elizabeth Hospital in 2000. Operating on two
major campuses, Trinitas Hospital offers 531 beds, including a 120-bed long-term
care center. Trinitas Hospital provides comprehensive medical/surgical services,
emergency services, senior services, adult and child/adolescent psychiatric
care, cardiac care, cancer services, renal services, an infectious disease
program, maternal/child health services including a high-risk newborn nursery,
inpatient pediatric care, diabetes management center, wound healing center,
sleep disorders center and a bloodless medicine program.
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Source : http://www.prweb.com/releases/2004/5/prweb125418.htm