NEW PRIMARY RESEARCH GROUP STUDY FINDS THAT AMERICAN MEDICAL SCHOOLS ARE AGGRESSIVELY MOVING INTO THIRD WORLD MEDICAL EDUCATION MARKETS
New York, New York (PRWEB)December 5, 2003--
Primary Research Group has
published MARKETING MEDICAL EDUCATION (ISBN 157440-065-7). The report profiles
the efforts of 10 medical institutions to develop and market their education
offerings in the United States and overseas. The findings are based on detailed
interviews with education directors of major medical schools, medical societies
and other organizations offering medical education. The institutions profiled
include: the American Medical Association, the American Academy of Family
Physicians, Cornell University, the University of South Carolina at Spartanburg,
the American Academy of Pediatrics, Cincinnati Children's Hospital, Vanderbilt
University School of Nursing, Kendle International, Southwest College of
Naturopathic Medicine, and Washington State University.
The report
focuses on issues such as: adjusting to the new regime less favorable to the
role of pharmaceutical companies in educational marketing, impact of the nursing
shortage on medical education, and the impact of the web, medical telematics and
distance learning on medical education.
The report finds that medical
schools and other vendors of medical education services are aggressively forming
partnerships with hospitals, colleges, pharmaceutical companies, medical
professional societies and other organizations to enhance their competitiveness
and marketing reach. While distance learning has not yet made as great an impact
as in many other educational markets, practitioners expect a significant impact
over the next five years.
Hot topics on the mind of medical educators
include: naturopathic medicine, which is rapidly making inroads in key states,
the impact of the aging of the US (and indeed, world) population, and oncology
and pharmavognomics.
The 80-page report is available for $295.00. A
digital version with rights to print out one additional copy is $395.00. Order
print of electronic versions directly from Primary Research Group or order the
print version from leading book suppliers such as Baker & Taylor,
Blackwells, The Book House, Emery-Pratt, Academic Book Center, Midwest Library
Service, Eastern Book Company, Ambassador Books, Franklin Book Company and other
suppliers of medical and library science titles.
FOR FURTHER
INFORMATION OR A REVIEW COPY CONTACT JAMES MOSES OR PHIL WONG AT 212-736-2316 OR
GO TO WWW.PRIMARYRESEARCH.COM
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Source : http://www.prweb.com/releases/2003/12/prweb92255.htm