Eight great strategies for better in-house recruiting
If you’re sales-, promotion and customer service-oriented, and know the nuances of your industry and company, you might make a great in-house recruiter. According to recruiting experts, recruiting is an active (not a passive) profession, requiring not only marketing and people skills, but also a genuine desire to understand the needs of each hiring manager and each job opening. Find out what strategies help propel in-house recruiters to success.
Marysville, WA (PRWEB) April 16, 2004--Unlike the majority of human resources
functions, which are detail- and regulations-oriented, recruiting is a creative
process. Recruiting is for you, if you like promoting your employer, creating
awareness and nurturing the talent you attract.
Creativity and commitment
are foundations of your internal recruiting success, says Frank Heasley, PhD,
president and CEO of MedZilla.com, a leading Internet recruitment and
professional community that serves biotechnology, pharmaceuticals, healthcare
and science. “If you care about recruiting the way a marketing professionals
cares about making a sale or promoting an image and strive to learn every aspect
of what makes employees in specific positions successful, you’ll market, rather
than shuffle papers—you’ll attract and bring in the cream of the crop, rather
than candidates who know how to navigate applicant tracking systems. Successful
recruiting is not passive profession; it’s active and constantly evolving.”
These strategies, according to recruiting experts, will help you get the
most out of your role as an internal recruiter:
Think like a marketing
professional. Learn the fundamentals of image building, campaign promotions,
advertising and copywriting; so that you promote the image you want to attract
the people you need. Lose any arrogance toward people looking for jobs and make
your application process user-friendly.
Care enough to learn … a lot.
Recruiting, according to Dr. Heasley, is not an interchangeable role from one
industry to another, especially when it comes to the pharmaceutical, biotech,
research and healthcare industries. Know the language your hiring managers would
use in an interview and understand how it relates to particular positions. You
have to know what things mean in order to design screening questions, as well as
talk with candidates; if you don’t, you’ll miss out of qualified
candidates.
Use all the means available to get the right people for the
job. It might seem easy to rely on running newspaper ads, and then sit back and
wait for your responses, but to find the best candidates requires a proactive
approach. Use everything you can, including networking, newspaper, job boards,
and job fairs—even a third-party recruiter if the position is particularly
difficult to find candidates for, according to Dr. Heasley, who worked for years
as a recruiter before launching Medzilla.
Talk to people (and don’t rely
on technology to do your thinking for you). It sounds so basic, but picking up
the phone or personally meeting and talking to potential candidates, hiring
managers and others who are integral to your success as a recruiter is
essential. Remember, networking is generally what lands the best employees.
“It's tempting to try and substitute your applicant tracking system as a
replacement for thought. You can't depend on a computer with canned set of
questions to screen candidates, because all you're going to get back is a canned
set of answers.” Dr. Heasley says. “No one can design questions adequately
enough for a computer to do that for you, so the results are not going to be
what you expect; even worse, the more questions your screening system asks, the
fewer people are going to complete the process.”
According to Dr.
Heasley, you should conduct your search to come up with a good batch of resumes;
then, call those people on the phone and actually talk with them.
Give
the internal referral program the respect it deserves as a source of candidates;
however, avoid becoming too bogged down by the “internal referral program.” H.
Martin de'Campo, of Humanatek, Inc., a company which provides outsourced human
capital solutions (www.humantek.com), says that while internal referral programs
are a great source of candidates, they can—by their structure—bog down the
recruiting process.
It’s not a good thing, he says, if you’re internal
referral program requires that all internal referrals are interviewed as a
courtesy. Interviews take time and energy that you don’t have—especially if you
know just by looking at someone’s resume that that person is not right for the
job. You might also fall into the trap that you handle internal recruiters with
preferential treatment. That can be a legal problem, according to de-Campo. The
solution: treat everyone equally and do you documentation. Don’t let the
interview process become less scrutinizing just because a referral is a friend
of your employee’s, and don’t let internal referrals keep you from catering to
someone from the outside who is a real “catch.”
Hire great employees; not
great candidates. You might be enamored with a candidate because that person
seems to know all the buzz words and understands just what to say and what
you’re looking for. Watch for those, de-Campo warns, who are excellent
candidates because they’ve been through the rigors of interviewing, but are not
necessarily great employees. Use assessments and other tools to look behind the
fluff.
Start recruiting before you get the requisition. Ron Selewach,
founder and president of Human Resource Management Center (HRMC), at www.hrmc.com, says
recruiters tend to be reactionary instead of proactive, waiting until they get
requisitions to begin the recruiting process.
Concentrate on customer
service. Recruiting is a strategic process. Your goal should be to keep good
prospects interested in the company until an appropriate opening occurs. Don’t
forget to offer "customer service" to all those candidates who apply but no
positions are available. Finally, following up with recent hires to determine
how they're doing and tap them as a source of referrals to other candidates,
Selewach says.
“The best recruiters seem to have a deep understanding of
their industries and a knack for communicating and selling,” says Michele
Groutage, Medzilla’s director of marketing. “While tied to the HR function,
recruiting is a very different animal and should be treated as so.”
About
MedZilla.com
Established in mid 1994, MedZilla is the original web site to
serve career and hiring needs for professionals and employers in biotechnology,
pharmaceuticals, medicine, science and healthcare. MedZilla databases contain
about 10,000 open positions, 13,000 resumes from candidates actively seeking new
positions and 71,000 archived resumes.
Medzilla® is a Registered
Trademark owned by Medzilla Inc. Copyright ©2004, MedZilla, Inc. Permission is
granted to reproduce and distribute this text in its entirety, and if
electronically, with a link to the URL www.medzilla.com. For
permission to quote from or reproduce any portion of this message, please
contact Michele Groutage, Director of Marketing and Development, MedZilla, Inc.
Email: e-mail protected from spam bots.
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Source : http://www.prweb.com/releases/2004/4/prweb118975.htm