Cognitive Labs Uses Blog Medium to Attract, Inform and Entertain Hundreds of Thousands of People Worldwide
Cognitive Labs, announced today the milestone of its 100th blog post featuring news and information about Alzheimer's Disease, Memory Loss, and Human Cognition. In that span of time the company's consumer web site, cognitivecare.com has accelerated from just a few visitors to hundreds of thousands.
Mountain View, CA - (PR Web) Sept. 2, 2004—Cognitive Labs, a software company
developing Internet technologies for screening and monitoring cognitive
performance, announced today the milestone of its 100th blog post at MemCheck -
Memory News, a site featuring news and information about Alzheimer's Disease,
Memory Loss, and Human Cognition. In that span of time the company's consumer
web site, cognitivecare.com has accelerated from just a few visitors to hundreds
of thousands.
“We've become one of the top sites
on the Internet concerned with the toll that Memory Loss and Alzheimer's Disease
are taking on our society. We have developed MemCheck, a powerful tool that can
help people detect, monitor, and make positive changes in memory over time,
based on sound science," explains Michael Addicott, who runs the site and
oversees the company, which is adding between 150 and 200 new members per day.
Dr. Addicott reports that right after July 4th he began to hear from
people who regularly read the blog which covered, for example, the story of
actor James Doohan, "Scotty" of Star Trek fame's diagnosis of Alzheimer's
Disease days before some U.S. media outlets picked it up.
"Mr. Doohan's
condition was reported first in the U.K. and the major media stories came out
days later. The fact is, people want to know what's really happening when and
where it happens, from a people-centric angle, what does it all mean to them,"
said Addicott. Since then publishers and the media have been all over the
company to learn its its blogging story, which started out as an experiment and
then just grew and grew. "I submitted a post from Montana, I submitted another
one from Starbucks here in Silicon Valley, it doesn't matter where you
are.
"Eventually, I think the 'connected' phenomenon will change how
healthcare and services are delivered. We are helping people, providing a
platform for objective measurement of memory, while also at the cusp of an
incredibly effective way to create a responsive dialog."
While no one
has called him - yet - with a film offer such as happened to the famed 'Baghdad
blogger', Addicott says he has been approached with a book deal but for now will
make no commitments while the company's services are in rapid growth mode -
referring those requests to the Company's scientific advisors.
Visitors to
cognitivecare.com, the company’s site can purchase an annual subscription to
MemCheck and access all services for $69.95. For $9.95 per month, subscribers
get MemCheck and MemWatch, helping them perform periodic check-ups of their
memory while comparing their results to a baseline of scores from an
ever-increasing number of users, exceeding 60,000, while since inception the
company has attracted more than 1 million members. Affiliates can sign up to
earn while driving traffic to a much-needed service.
About Cognitive Labs
Cognitive Labs (CL), a privately held
company, develops, licenses, and markets software-based services for screening,
monitoring, and enhancing memory and human cognition. The company offers
subscriptions and software licenses, and tools for efficacy monitoring for
individuals, media, government, healthcare and biotechnology. The company has
been awarded U.S. patents on its technology and method, administered nearly a
million tests since its inception, and been subject to numerous validity studies
on its technology at world-class universities.
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Source : http://www.prweb.com/releases/2004/9/prweb154317.htm