Heidelberg Engineering Selects nParallel to Communicate its Brand in a New, Modular Tradeshow Display
Display Modules and Graphics Reflect and Convey Key Brand Attributes
Minneapolis, MN (PRWEB) December 9, 2004 -- When it comes to scanning lasers
for glaucoma management, Heidelberg Engineering (www.heidelbergengineering.com) is unsurpassed. The company
sought an adaptable tradeshow display that communicates its brand in 50x50,
20x40 or 20x20 foot configurations. To design and craft a modular display that
reflects the innovation, precision and integrity of its leading-edge
technologies in retinal imaging, Heidelberg turned to nParallel, the brand
communication, merchandising strategy and display company.
“From our
first meeting, nParallel engaged us as a partner and focused with us on the
strategic role of our tradeshow program in brand communication and product
marketing,” says Travis Lindsay, general manager and chief operating officer,
Heidelberg Engineering. “nParallel was also the one company that really listened
and met our requirements.”
Headquartered in Dossenheim, Germany,
Heidelberg Engineering has U.S. offices in Vista, Calif. and Smithfield, R.I.
The company introduced the display in its 50x50 foot configuration at the Joint
Meeting of the American Academy of Ophthalmology and the European Society of
Ophthalmology at the Morial Convention Center in New Orleans, October 23-26,
2004.
About nParallel
Brand marketers and retailers know that store
designs, merchandising systems and tradeshow displays enhance the brand
experience, engage customers and drive sales – if they are planned with
imagination, then skillfully crafted. But, too often, unfocused planning, uneven
execution and unexpected costs squeeze the creative spark out of their most
promising concepts. The alternative? nParallel (www.nparallel.com), the brand
communication, merchandising strategy and display company – a new firm with
twenty years of creative achievement. Whether the venue is a retail store,
mobile marketing or a tradeshow, nParallel fulfills the big-picture vision while
keeping a sharp eye focused on the details of disciplined production and the
budget bottom line. Seeking uncompromised excellence? Call
952.886.7140.
Note to Editors: High-resolution images of the Heidelberg
Engineering tradeshow display are available upon request. Contact David
Aquilina, e-mail protected from spam bots.
# # #
Source : http://www.prweb.com/releases/2004/12/prweb186357.htm