Economic Recovery is Born from American Ingenuity Not the American Presidency
Tomorrow we elect a new president, but does it really matter who’s elected when it comes to the economy? One innovative entrepreneur believes his success, and the recent success of other “start up” companies is based solely on the old concept of “American Ingenuity,” regardless of which political party is in power.
Albany, NY (PRWEB) November 1, 2004 -- Wayne Perry, founder of SiCap
Industries, believes that good old “innovation” has always been, and will always
be the key to success for American businesses. Perry believes the future of the
American economy is directly related to the tenacity of its’ entrepreneurial
community, and that smart companies can not only thrive in a difficult economy,
but they can also help turn things around.
“The American economy will
always rely on those few entrepreneurs who dare to succeed,” says Wayne Perry,
founder of SiCap Industries, a company born in Perry’s basement barely one year
ago. Today, SiCap is making their second move into a 3,500 square foot
manufacturing facility in the middle of New York State’s “Tech Valley Region,”
encompassing the area in and around the capitol of Albany.
SiCap
Industries built their original success on a very unique product, the world’s
first hot pepper nasal spray known as “Sinus Buster”. This innovative product is
being hailed by the medical community as a very important breakthrough in
chronic headache and sinus relief. Since Sinus Buster was first introduced to
the marketplace last November, this all natural nasal spray has taken the world
by storm.
Over the summer, Perry’s company was featured in the Wall
Street Journal, and within its’ first six months of operation, SiCap Industries
went from $500 in weekly sales to over $10,000. Although the company’s success
can be directly related to their unusual nasal spray, the real success is in the
way this basement company marketed their product without a legitimate
budget.
“That’s where the real innovation comes in,” says
Perry.
“Coming up with the product is only the first step. If people
don’t know about it, it doesn’t matter how well it works. So I thought to
myself, how can I get people to notice my product without wasting our precious
cash. And that’s when I realized that Sinus Buster was truly a newsworthy story.
It was the first headache and sinus remedy of its’ kind, and it really works –
so I figured we needed to get the media’s attention so they could spread the
word for us. We knew there were at least 60 million Americans out there
suffering from chronic sinus conditions, and another 35 million suffering from
chronic headaches such as migraines. So since our company actually found a
potential cure for many of these people, it seemed like this was a big news
story, and we were right. Since we first started putting out press releases on
the web, media from all over the world have starting testing and reporting on
the effectiveness of sinus buster. Next thing ya know we’re selling thousands of
units every week with no end in sight all thanks to smart marketing and of
course, the foresight of the media,”.
And that’s where this entrepreneur
says many American businesses can learn a lesson. It definitely takes money to
grow a business, but everything else boils down to the marketing. If you have a
good product and you’re media savvy, the “American Dream” is still within your
grasp. Regardless of who is or isn’t president, small businesses and large
businesses alike have got to create their own markets as the times change.
Furthermore, aside from energy conglomerates and military contractors, most
businesses are left swinging in the wind as far as the government is concerned.
“Look we have about a $415 billion dollar deficit for the year 2004.
Much of that was caused by Bush’s tax cuts, but at the same time the people who
got those tax cuts were predominately business owners and executives with major
corporations. At the same time you’re giving those cuts, the government is
increasing taxes on small and mid-level businesses. So you’re increasing the
deficit while lessoning the burden of America’s top two percent, but although
the tax cut is supposed to promote business owners to increase spending, it
doesn’t actually do anything because the government is trying to make up for the
tax cuts by further burdening the businesses themselves,” says
Perry.
Perry says the government (no matter which party is in power), has
got to increase funding for true entrepreneurial spirited companies to help get
the economy back on track.
“It has always and will always come down to
innovation, but if the government continually assists only the big privileged
companies, the future Thomas Edisons and Henry Fords of America will be
suppressed by the mere lack of support by our own government. That’s why it’s up
to small businesses to band together and innovate as much as possible – not just
with invention, but also with marketing and creating your own markets if
necessary,” adds Perry.
Perry makes one very strange correlation between
the accepted “Father’s Of Invention,” and the so-called “King of Media,” Howard
Stern. Perry says Stern’s move to Sirius Satellite radio is a “pure genius
checkmate move that presents the perfect example of true American
entrepreneurial spirit and innovation".
“Howard was being squeezed by the
government mainly because of his political stance, but he and his management
team found a way around it. In fact, they turned it into a positive. That’s what
American innovation in business is all about. It doesn’t matter if it’s selling
hot pepper nasal spray or selling a radio show, success is based on tenacity and
innovation. So as far as the president is concerned, you have to vote with your
heart and hope for the best,” says Perry.
Perry does however agree with
Howard Stern's political agenda. He says a vote for Bush is a vote for the same
“Good Ole Boy” politics. Perry believes that with Kerry, there may be a chance
to patch the damage that’s been done to America’s entrepreneurial spirit by
reversing tax breaks for the rich while adding incentives to assist small and
mid-level businesses.
More importantly, Perry says a company cannot rely
solely on governmental support. He says a smart company needs to bend with the
changes that naturally evolve in society and government. Perry believes the
internet is where the real future is for innovative businesses, and he insists
that a global business community is the way to spread economic prosperity not
only in the United States, but worldwide.
Perry says “The internet’s
marketing power has barely been tapped, and the future of world business and
world peace is in its’ hands. ”
“From the start, we knew that the power
of the world wide web was the key. The web is the key to a true global economy,
and instead of thinking in terms of nations, we need to think of ourselves as
earthlings. Thirty percent of our business is overseas, and with the energy
crunch it’s super expensive to ship product internationally. So we give special
discounts to our overseas distributors because they face high fuel costs and
customs tariffs. Our company may make a little less profit on international
sales, but what we do make really adds to our bottom line. It’s all about
bending with the times. We’re out to build our brands internationally – not just
on a national level. Again – it’s all about innovation and global
acceptance".
Adhering to Perry’s philosophy of innovation, SiCap
Industries is also releasing a new line of skin care products formulated with
hot pepper extract and a multitude of proven herbal ingredients. The new product
line known as “PepperCare,” is purported to be the start of a revolution in
natural “anti-aging” skin care. Once again, Perry and his management team at
SiCap Industries have dared to create a new market for a product that has never
existed before.
To learn more about Sinus Buster Nasal Spray, or any of
the herbal pepper products from SiCap Industries, visit (www.sinusbuster.com).
Product samples, and information kits are available to qualified media and
medical personnel upon request.
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Source : http://www.prweb.com/releases/2004/11/prweb173722.htm