Center for Future Health Retains eXubrio to Launch New Proactive Health Center of Excellence
Paul McAfee, CEO of eXubrio, LLC, will help the University of Rochester's Center for Future Health develop a value proposition and marketing program to launch the new Proactive Health Center of Excellence.
Rochester, NY (PRWEB) November 15, 2004 -- The University of Rochester’s
Center for Future Health today announced that it will work with eXubrio’s Paul
McAfee to develop a value proposition and marketing program to launch its new
Proactive Health Center of Excellence.
Paul McAfee works pro bono each
week as an Entrepreneur in Residence at the University’s Office of Technology
Transfer. The Center for Future Health approached him in this role for
assistance.
“We invited Paul to help us develop the value proposition,
key messages, and launch strategy for our newest initiative,” said Cecelia
Horwitz, associate director of the Center for Future Health. “Paul’s skills
helping startup companies at the Office of Technology Transfer are exactly what
our Proactive Health Center of Excellence team needs to ensure a quick
success.”
“Proactive Health” refers to a non-invasive system of
inexpensive sensors that alerts individuals directly when their health status is
trending out of their normal limits. The system automatically assesses each
individual’s health patterns, much the way your grandmother might have done.
This system will require new measures for earlier detection of changes in health
status. These measures, called “New Vital Signs” measures, are the next frontier
in health research and health management. They will provide the quantitative
measures of health that enable early detection.
McAfee is CEO of
management consulting firm eXubrio, LLC. eXubrio serves emerging technology
companies by helping them to improve their marketing and sales effectiveness
while carefully managing their limited early-stage funds.
About the
Center for Future Health
The Center for Future Health (www.futurehealth.rochester.edu/) is a focused research program
that develops the needed technologies for self care, mobile care, and home care.
This is an inter-disciplinary team of physicians, health practitioners,
bio-organic chemists, computer scientists, informaticists, engineers, and
behavioral scientists. The team is working towards inventing smart technology
and wireless systems that allow consumers to maintain health, detect the onset
of health problems and manage disease. The vision is for the data that is
collected to reside in the home and be interpreted by the software into health
intelligence. This personal record will be in a form that is usable by
consumers. Consumers can share the information with their medical providers, if
they choose.
About eXubrio, LLC
Paul McAfee founded eXubrio (www.exubrio.com) in 2002.
eXubrio’s mission is to help companies improve their marketing and sales
effectiveness without undue strain on budgets. The company provides full-service
strategic planning, Public Relations, marketing communications, graphic design,
lead generation, sales, and website management services. eXubrio integrates
every element of a client’s marketing communications programs to build sales -
while conserving marketing expenses.
eXubrio has successfully served
clients in California, New York, Massachusetts, Minneapolis, and Louisiana.
eXubrio has offices in Buffalo, New York, Rochester, New York (at the University
of Rochester), and Tel Aviv, Israel.
About the Office of Technology
Transfer
The University of Rochester’s Office of Technology Transfer is
responsible for the management of the intellectual property resources of the
University of Rochester. Its goal is to pursue innovative strategies to help
translate scientific progress into tangible products, while returning income to
the inventor and the University to support further research and education. OTT
facilitates the licensing of technology to companies, encourages new faculty
startup ventures, works with publishers and distributors of software, and
supports the transfer of research materials to other universities, research
agencies and companies. For more information about the Office of Technology
Transfer, visit www.rochester.edu/ott.
Media
Contacts:
eXubrio, LLC
Paul McAfee
+1 (716)
568-0329
University of Rochester
Center for Future
Health
Cecelia Horwitz
+1 (585)
273-1555
University of Rochester
Office of Technology Transfer
Mark
Coburn
+1 (585) 275-5370
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Source : http://www.prweb.com/releases/2004/11/prweb178597.htm