Apex Foot Health Industries to Change Name, Rocket into the Future with New Product Divisions
Foot Health Leader Rebrands for the 21st Century
Teaneck, NJ (PRWEB) March 11, 2005 -- After more than half a century as a
worldwide leader in the therapeutic footwear and foot care industries, Apex Foot
Health Industries looks to the future with a major rebranding effort that will
include changing the company's name and brand structure. Effective May 1, 2005,
Apex will be known as Aetrex Worldwide, Inc.
The name change partially
stems from the overwhelming success of the company's Aetrex Performance Footwear
line, introduced early last year to various markets. “The success of the Aetrex
line became symbolic of a whole new direction for our company,” says Larry
Schwartz, CEO. “In the 20th century we built a brand that represented the
highest quality products for foot comfort, therapy and protection. We will
continue to offer these fine products, but will also expand our casual and
athletic footwear lines, introducing innovative designs that provide the utmost
in comfort and performance while satisfying demands for the latest 21st century
styles.”
Aetrex Worldwide will be offering three unique catalogs of
products – Aetrex Performance Products, Apex Healthcare Products and Aetrex
Technology & Education. The Technology & Education catalog will
highlight the popular high-tech software and Internet products that Apex has
introduced to the footwear industry, including iStep digital foot analysis
systems and the web site Foot.com, which hosts more than 200,000 visitors per
month.
The company has promised that all current Apex products will
remain in the lines, including Ambulators, Ariyas, Lyncos, Anti-Shox, and more.
In addition, this summer Aetrex will introduce several unique new athletic
styles including new running shoes, hiking footwear and athletic
walkers.
“The name Aetrex was originally chosen because it means One
Journey,” Schwartz continues. “Your life really is your own unique journey,
filled with activities and challenges that help define who you are. The Aetrex
mission is to bring to market products and technologies that enable you to
continue these activities throughout your life, persevere through challenges and
live the life you love.”
Apex Foot Health Industries will officially
become Aetrex Worldwide, Inc. on May 1, 2005. The company is headquartered in
Teaneck, NJ and currently employs 145 people, including 24 board certified
pedorthists. For more information please contact Donille Perrone, Director of
Marketing at 800-526-2739, ext. 325 or e-mail protected from spam bots.
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Source : http://www.prweb.com/releases/2005/3/prweb216699.htm