Human Resource Industry Health Maintains "Great" Rating in Latest HR Intelligence Trend Report
HRmarketer.com, the no. 1 marketing and media visibility service in the human capital industry, released today its June 2005 HRintelligence Trend Report identifying the companies and topics receiving the most media attention in the month of May, as well as the top advertisers and the overall health of the human capital marketplace.
Capitola, CA (PRWEB) July 5, 2005 -- HRmarketer.com, the no. 1 marketing and
media visibility service in the human capital industry, released today its June
2005 HRintelligence Trend Report identifying the companies and
topics receiving the most media attention in the month of May, as well as the
top advertisers and the overall health of the human capital marketplace.
The Trend Report maintained its "Great" rating for the overall health of
the human resources marketplace, due to higher then expected corporate earnings
from several publicly traded HR firms, increased M&A activity and a slight
increase in advertising across the major HR trades.
Additionally, a
leading HR trade magazine, Workforce Management, announced it will double its
publication frequency to twice per month in Fall 2005, a sign of increased
advertising monies flowing into the space. Lastly, attendance at the June SHRM
Conference & Exposition, the industry’s largest tradeshow, drew 800
exhibitors, an increase over last year, and over 250 were new exhibitors.
Companies receiving the most media attention in the human resource
industry during May included Hewitt Associates, Mercer Human Resources
Consulting, SHRM, Towers Perrin, Wal-Mart, Watson Wyatt. The top advertisers
included ADP, Aetna, Aon, Delta Dental, Great West Healthcare, MetLife,
Monster.com, United HealthCare, VSP, and WellPoint.
Editorial HR related
topics receiving significant media coverage included employment law, unions and
the difficulties they are facing in today’s business world, and the continued
growth of outsourcing.
"Cautious, yet enthusiastic optimism is how we
feel about the overall health of the HR marketplace," says Mark Willaman,
president of Fisher Vista LLC, the parent company of HRmarketer.com. "Most every
HR service provider we spoke to during the last month indicated demand for their
services was increasing -- although demand in certain areas, like recruiting and
staffing services, is slightly outpacing other HR product categories such as
employee benefits. Nevertheless, the overall tide is rising and we are pleased
to see positive earnings announcements, an abundance of new product
announcements and increased ad placements – all signs of a healthy marketplace."
While only members to HR Marketer have full access
to HRintelligence data, the monthly reports are free to anyone who visits http://www.hrmarketer.com/home/archives.htm and signs up for
the HRintelligence eNewsletter.
About HRmarketer.com
HRmarketer is a
service of Fisher Vista LLC, a marketing and information services firm focusing
exclusively on the human capital industry. The company services hundreds of HR
service providers, employee benefit brokers and consultants, helping them
increase their visibility and generate sales leads.
This press release
was distributed through eMediawire by Human Resources Marketer (HR Marketer: www.HRmarketer.com) on behalf
of the company listed above.
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Source : http://www.prweb.com/releases/2005/7/prweb258173.htm