Dermatologists Find Unique Marketing Avenue to Beat the Competition and Increase Customer Loyalty
The competition is heating up and Dermatologists around the country are wondering how to keep their patients "in-house". A new marketing service specifically focused on Dermatology practices offers a fast and sure way to minimize doc-hopping and increase a practice's patient base.
Mission Viejo, CA (PRWEB) June 27, 2005 -- All of a sudden Dermatologists
have found their equivalent of the gold rush. Technology gives them the power to
compete with plastic surgeons in a way never before possible. The new income
potential is almost staggering.
But... they're also having to compete
with OBGYN's, Dentists, Internists and the medical spa down the street. Patients
get pulled away by other physicians' special offers, coupons, tv ads and
high-budget print campaigns. How can Dermatologists make sure they keep the
patients they've already got and reach more without breaking the bank?
A
new niche-market company named Dermatologist News has come to the rescue with a
turn-key solution. By developing a customized newsletter - distributed through
opt-in email - Dermatologist News gets the doctor's practice in front of
patients as frequently as desired.
An interactive educational tool, the
newsletters are designed to inform, explain and take the 'scarey' out of
dermatology treatments such as Thermage and Fraxel. Since most baby-boomers (who
are the primary target market for derms these days) equate lasers with the old
CO2, they don't even know what can be accomplished with the new technologies. DM
Newsletters, sent under the doctor's practice name with links into the practice
website, educate with clearly explained information.
CEO Jennifer Park
says, "You can't sell them if they don't know what they're buying. These opt-in
E-Newsletters are like engraved invitations into the office. Patients love them
and with their newfound knowledege they feel secure in calling to make that
appointment.
Knowledge is power. Give that to your patients and you'll
stay ahead of the game no matter what the competition throws your
way."
Dermatologist News offers an array of marketing tools such as
search-engine-boosting press releases, in-office custom treatment indexes and
even pay per click campaign creation, but founder Jennifer Park says the email
newsletters are the "big gold nugget".
She also notes, "In this
sell-sell world, we're all inundated with advertisements. By a doctor taking the
time to educate us rather than try to sell us, he's transformed from service
provider to teacher. Which would you rather go to?"
More information can
be had by calling 888-858-8686 or visiting the company website at www.DermatologistNews.com
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Source : http://www.prweb.com/releases/2005/6/prweb255389.htm