New Breastfeeding Advocacy Product Line Promotes Breastfeeding Awareness
A new product line by Mama's Milk Tees enables moms, dads, babies, and kids – and anyone else who is passionate about breastfeeding – to promote and support this important healthy start to a baby’s life.
(PRWEB) December 29, 2004 -- A new product line enables moms, dads, babies,
and kids – and anyone else who is passionate about breastfeeding – to promote
and support this important healthy start to a baby’s life. Mama’s Milk Tees,
found at http://www.mamasmilktees.com on the World Wide Web, provides a
wide range of designs on everything from t-shirts, sweatshirts, and baby bibs to
mugs, prints, and calendars.
The designs by store owner Anna Swank range
from somewhat subtle to in-your-face. Says Swank, “I realize that not everyone
is as brazen about breastfeeding as I am, but there are also those who are even
more outspoken than I am. My line includes products that cater to both ends of
the spectrum.” Swank goes on to say she created the line primarily out of
frustration. “After my son was born, I scoured the internet and retail stores
for fun shirts that promoted breastfeeding. By the time I had my daughter, I
realized that if I wanted to wear such items, I was going to have to create them
myself.”
Although the initial designs were primarily text and cartoon
images, new designs display images of real babies breastfeeding. Many of the
photographs used were contributed by women around the world who share Swank’s
passion for breastfeeding, and believe that breastmilk is the healthiest food a
mother can give her baby.
The US Department of Health and Human Services
Office on Women’s Health recently launched a National Breastfeeding Awareness
Campaign to promote breastfeeding. The overall goal of the campaign is to
increase the proportion of breastfed newborn babies to 75%, and the proportion
of six month old babies to 50% by the year 2010. Swank believes that raising
awareness about breastfeeding among the general public is an important step in
reaching these goals. “For years, bottle-feeding has been the perceived norm
among the general population,” says Swank. “Sadly, many breastfeeding mothers
have been relegated to backrooms and dirty bathrooms to feed their babies. I
hope that the fun and encouraging messages of my designs will help these mothers
feel comfortable feeding their babies wherever they happen to be. After all,
it’s not really about a mother’s right to breastfeed. It’s about a baby’s right
to eat.”
For additional information or a product sheet, contact Anna
Swank at (614) 774-5408.
About Mama’s Milk Tees
Mama’s Milk Tees was
founded in December of 2004 by Anna Swank. Anna is the proud mother of two year
old Jonny, and 13 month old Gracie, who is currently breastfed. When Anna came
up empty-handed in her search for fun breastfeeding advocacy apparel, she
decided to create her own, and Mama’s Milk Tees was born.
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Source : http://www.prweb.com/releases/2004/12/prweb192438.htm