O24™ Makes US Debut at AARP National Event
Wife says, “He slept like a baby.”
Tampa, FL (PRWEB via PR Web Direct)
November 10, 2004 -- “I couldn’t believe my husband’s reaction to that O24™
product,” joked 63-year old Betty Thomas from Austin, Texas in a
StockInterview.com article about Swiss Medica’s recent O24™ product debut into
the United States. “He tried a free sample last night and kept telling me all
morning how he slept like a baby – and pain-free, too!” Betty and Dave Thomas
joined hundreds of other seniors crowding Swiss Medica’s booth at the AARP
conference in Las Vegas in October, clamoring for the O24™ Essential Oil Pain
Neutralizer. “Where can I buy it?” asked 59-year Bonnie Moran from San Diego.
She wasn’t alone in asking for the name of a drugstore in her neighborhood.
Gauging from the steady stream of AARP members snapping up the trial size 10ml
bottles, the US launch of the O24™ pain relief product appears set for a
dazzling debut in US retail channels later this year.
“This isn’t just a
product launch. It is a news story!” exclaimed Tom Quinn, Swiss Medica’s head of
US operations, referring to the avalanche of the 50+ year-old consumers storming
the company’s AARP booth. “When you take pain away, like the O24™ product does,
it is newsworthy for an individual,” Quinn said. “Once they bought the (trial
size), they wanted samples to give to their friends. Think of this product
launch as a massive chain letter.”
Swiss Medica premiered the O24™
product for US consumers to measure what kind of feedback its target audience
would say about the all-natural pain relief product. “This event confirmed
everything that we believe about the product,” added Grant Johnson, president of
Swiss Medica.
The entire article appears on StockInterview.com: http://www.stockinterview.com/swiss-medica-aarp.html
The
O24™ pain relief formula has been popular among European alpine, skating and
track athletes over the past ten years, having been tested in European medical
clinics and hospitals as a topical alternative to pain pills. O24™ debuts at
U.S. retail outlets later this year. Available throughout Canada, O24 can be
ordered online: http://www.024zone.com/.
All trademarks
acknowledged.
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Source : http://www.prweb.com/releases/2004/11/prweb177087.htm