New Sinus Buster Bottle Hits Big With Physicians and Consumers
Last Friday, SiCap Industries, makers of “Sinus Buster” the world’s first hot pepper nasal spray, launched their long awaited metered dose bottle. Within the first week, SiCap’s new bottle has boosted Sinus Buster sales by more than 40%. The new metered dose applicator is a big hit with consumers and physicians alike.
(PRWEB) September 13, 2004 -- Last Friday, SiCap Industries, makers of “Sinus
Buster” the world’s first hot pepper nasal spray, launched their long awaited
new metered dose bottle. Within the first week, SiCap’s new bottle has boosted
Sinus Buster sales by more than 40%, but SiCap officials say the new bottle has
had little impact on sales of the original stream spray bottle which continues
to be a hot seller.
“It’s seems like many of our wholesale accounts –
especially doctors and health food shops are ordering both bottles now. For
instance, many of our existing accounts who regularly buy sinus buster in bulk
quantities are now buying double their regular orders instead of ordering less
of the original bottle to make up the difference. That’s a very exciting start
with the new bottle, and best of all people are getting the concept right away.
They realize that the new metered dose bottle and the original spray bottle both
work together for many people depending on the symptoms they’re experiencing,”
says Wayne Perry, president of SiCap Industries.
Perry says the new
bottle has many advantages over the original bottle, but the original bottle
also has its’ own advantages over the new one. For people with chronic allergies
and sick sinus symptoms, the metered dose bottle is more effective as a daily
preventative tool that can alleviate chronic sinus and allergy symptoms within a
couple weeks of regular daily usage.
“The new metered bottle delivers a
regulated dosage in a super fine mist pattern that really lessens the bite of
the pepper without decreasing the effectiveness of the product. This metered
bottle works best for daily preventative use because the dosage is strictly
regulated so it cannot be over used due to variable doses. The metered bottle
will still stop a headache better than anything else out there, but when it
comes to a full fledged cluster or migraine attack, many people find the
original stream sprayer bottle is more effective. So just like I do, many people
are now using the metered bottle as their daily regimen, but they keep the
original bottle around for headache emergencies and severe bouts with sinus
infections,” Perry adds.
SiCap’s new Sinus Buster bottle also increases
the shelf life of their “all natural” pepper formula since less outside air is
introduced into the bottle during each use. Furthermore, the new bottle is
easier to use than the original for most people since it spreads the formula
out, thus lessening the length and degree of that infamous Sinus Buster
bite.
"The new bottle is great with your morning cup of coffee too
because it really wakes you up with little pump, and it doesn’t run down the
back of your throat the way the original bottle can when it’s squeezed too hard.
It’s the first thing I do every morning – a couple shots of buster and a big mug
of coffee. A lot of our customers don’t even have sinus or headache problems,
they just use sinus buster for the burst of endorphins it gives you when take a
squirt. Who knows, it’s probably a safer way to wake up in the morning than a
cup of coffee. It definitely works for people whether you have sinus and
headache problems, or you just want to get some quick wake up power,” says Bob
Haines, VP of Manufacturing for SiCap Industries.
Another fan of the new
Sinus Buster bottle is Steve Fellows, webmaster of the popular pepper website,
(pepperhealth.com ). Fellows says he’s very impressed with the metered bottle,
but the original bottle is still his favorite.
“I got a chance to try
the new bottle before sicap started marketing it since they do sponsor parts of
our site. They wanted my honest opinion of the new bottle, and I told them it’s
definitely a winner, but pepperheads like myself gotta have the original bottle
for that big blast of pepper. It’s only been a week since they quoted me in a
press release for the new bottle, and I’ve already heard from dozens of visitors
to our site who got their first metered bottle and loved it. The thing people
seem to like the best about the new bottle is that it doesn’t allow the formula
to go down the back of your throat, and it lets squeamish people get an adequate
dose of pepper without squeezing out too much formula at one time. I’d say the
new bottle will be their best seller ever, but hopefully SiCap will keep selling
the original bottle also,” says Fellows.
Fellows and other “pepper heads”
like him will be happy to know SiCap officials say they will continue to sell
the original Sinus Buster bottle along with the new one. The management team at
SiCap recognizes many chronic headache sufferers need that powerful soaking
stream spray during certain major headache emergencies, and they believe both
bottles will fill their own niche in the multi-billion dollar sinus, allergy,
and headache market.
“We also know the metered bottle levels the playing
field for us when it comes to competing with the big boys in the retail chain
stores. We’ve had so many people begging us to get into to chain stores so they
can get sinus buster whenever they need it, but we’ve been hesitant to pursue
that since many of our competitors already offer a metered dose bottle on chain
store shelves. Even though the original bottle will continue to be a big seller,
it’s just not as well suited to the big chain stores as the metered dose
version. We have lots of small health food shops and health practitioners
carrying sinus buster in the original bottle with great success, and now they’re
starting carry both versions. But these small shops move smaller more
controllable quantities of product than the big chain stores, and they don’t
have the same issues to face as the big stores do when it comes to the overall
presentation of the bottle on store shelves. In the chain stores, especially
pharmacies, any of our big competitors tend to promote a metered dose bottle of
their own. So in order to compete on that level, we need to promote a metered
bottle over the original stream sprayer so that we can out perform the
competition on the chain store level,” adds Perry.
So with their new
metered dose bottle, Sinus Buster nasal spray offers something for everyone at a
far more reasonable price than their competitors. Of course Wayne Perry is quick
to remind us that Sinus Buster has no “real” competitors because it’s the
world’s first and only nasal spray made with “Capsaicin”, the natural chemical
that puts the “Hot” in hot peppers. “Our sinus buster is the world’s first hot
pepper nasal spray so there is no real competition for us. And best of all it
works circles around anything else out there claiming to spell relief for
chronic sinus, headache, and allergy symptoms. We get thousands of letters and
calls from people who say this product has changed their lives when nothing else
ever could – including prescription drugs. And just think this is a completely
all natural dietary supplement,” says Perry.
Indeed the strength of Sinus
Buster sales is completely attributable to the incredible reputation this
innovative product has built through a constant stream of media exposure. Early
on, this product was considered to be some sort of gimmick, or even “snake oil”,
but now the Sinus Buster formula is being touted by dozens of physicians and
thousands of users as a true breakthrough for relieving a multitude of chronic
sinus, headache, and allergy symptoms.
In truth, the medicinal power of
hot peppers has been shown in many well regarded studies as having the potential
to relieve various symptoms of pain and swelling – from sinus and headaches to
arthritis, but the Sinus Buster formula has taken it one step further showing
that natural pepper extract is a real cure for thousands of people who suffer
from chronic headaches including migraines, clusters, sinus, hangovers, and
menstrual headaches. Furthermore, the Sinus Buster formula has proven to be a
champ when it comes to relieving chronic sinus congestion and Sinusitis, and
even Rhinitis and other related infections.
The anecdotal evidence
generated by the long list of Sinus Buster users is perhaps the most important
and broad reaching study ever conducted concerning Capsaicin because although
it’s not a controlled clinical trial, it is based on the records of real world
sinus and headache sufferers. The thousands of testimonials from satisfied Sinus
Buster customers are undeniable, and the increased acceptance of this innovative
product within the medical industry is further proof that hot peppers may soon
be considered the cure for what ails the more than one billion chronic sinus and
headache sufferers throughout the world.
To learn more about Sinus Buster
hot pepper (Capsaicin) nasal spray, visit the company website at (www.sinusbuster.com
).
You can also find lots of great pepper info at (www.pepperhealth.com
)
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Source : http://www.prweb.com/releases/2004/9/prweb157570.htm