DiabeticFamilyLife.com Perspective Targets Rise In Primetime Diabetes Advertising
Primetime Diabetes: If there is anyone out there that doesn't feel the impact of diabetes on today's family structure, I can't imagine who they might be. Is there anyone that is not related to someone who is diabetic, or is a dear friend of someone who is diabetic, or is diabetic themselves. This may be a dramatic statement - surely not the entire world is tuned into diabetes, right? Not every family is touched by diabetes? Well, if every family is not somehow touched by diabetes, certainly, more and more, their televisions are -and in primetime.
CHERRY HILL, NJ (PRWEB) July 21, 2005 -- DiabeticFamilyLife.com, a leading,
independent online news and information resource for today's diabetic families,
recently featured an editorial perspective calling attention to the rise in
diabetes-themed advertising hitting the primetime airwaves.
"Whether a
shaving cream company advertising its commitment to finding a cure for diabetes,
a groundbreaking technology that is built-into select vehicles as the ultimate
safety and security mechanism or a variety of multi-million primetime
advertisements by major diabetic supply innovators, there is a steady stream of
bigtime, primetime television commercials targeting the billions of Americans
watching television each and every day," reports Marie Alonso, editor of
DiabeticFamilyLife.com.
Alonso states it is no wonder that primetime
advertising targeting the rising diabetic community is escalating. Recently,
Medtronic reported results of a health economic analysis that predicts the U.S.
economy could save up to $72 billion in medical expenses and other costs if
Americans with diabetes kept their blood sugar (glucose) levels in line with
current treatment guidelines. Data from the Medtronic-supported study were
presented at the 65th annual Scientific Sessions of the American Diabetes
Association.
The predictive health economic analysis showed that lowering
A1C to levels recommended by the American Diabetes Association (ADA) and the
American Association of Clinical Endocrinology (AACE) in Americans with type 1
and type 2 diabetes would save between $35 and $50 billion in direct medical
costs, such as hospitalizations, over a 10-year period. When indirect cost
savings were included, the total savings would increase to between $50 and $72
billion. Indirect costs of diabetes include lost work time, premature mortality
and disability.
And with more than 18 million diabetics in the United
States alone, those numbers are even more of a reality jolt - to all families,
touched by diabetes or not.
"Next time you watch primetime television,
take note of the commercials that are speaking to today's diabetic families,"
Alonso says. "And, more important, share their messages - with members of your
family and friends, diabetic or not. The messages are targeting all of us - the
global community - and they are well worth watching.
Marie Alonso is the
editor of DiabeticFamilyLife.com. Share your thoughts with her by emailing
e-mail protected from spam bots.
About DiabeticFamilyLife.com
Welcome
to DiabeticFamilyLife.com - an online news, interview, product and technology
reviews and information resources for diabetic families, from diabetic families.
Delivered by a team of caring, experienced and diverse journalists - all
touched by diabetes - DiabeticFamilyLife.com is a refreshing online home for
recent diabetic headlines, views on life with diabetes, suppliers news and
product reviews, fast facts and resources, unique perspectives and diverse
family voices. DiabeticFamilyLife.com is here as a new home to share the special
concerns, obstacles, accomplishments and triumphs of families living with
diabetes.
DiabeticFamilyLife.com is an online information resource for
the diabetic family community - from diabetic families. Perspectives, insights,
diabetes news, diabetic product profiles and diabetic family life resources are
presented for the education of visitors to DiabeticFamilyLife.com. The editorial
team at DiabeticFamilyLife.com understands the special demands, challenges and
unique accomplishments and character of families touched by diabetes.
The
content of DiabeticFamilyLife.com is not intended to be a substitute for
professional medical advice, diagnosis or treatment. Always consult your doctor
for any questions, issues or concerns you or any family member may have
regarding diabetes care and management.
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Source : http://www.prweb.com/releases/2005/7/prweb263585.htm