Pfizer Debuts Scented Rogaine Product Line with Surprising Scent Facts from Author Jan Moran at NYC Event
"Fabulous Fragrances" author speaks at New York's trendy Aer Lounge and reveals surprising clinical studies about scent usage and benefits, such as the nose can distinguish 10,000 aroma molecules, and women have a keener sense of smell than men. A Tribune Media NewsCom.com contributor, Moran spoke with a Penn State dermatologist about new scented Rogaine products for women and men.
Los Angeles, CA (PRWEB) February 25, 2005 -- Author and fragrance expert Jan
Moran appeared in New York City on February 16th on behalf of Pfizer to speak
about the benefits of scent in conjunction with the debut of Rogaine's scented
products, a hair treatment line clinically proven to regrow hair. The exclusive,
aroma-infused event, organized by Edelman Public Relations, was held at the
trend-setting Aer Lounge; editors from more than thirty national media
publications attended. Dr. Jeffrey A. Miller, a renowned dermatologist and
expert on hair regrowth from Penn State College of Medicine, also
spoke.
"It was a pleasure to join Pfizer's Rogaine team to talk about the
physical and emotional benefits of scent," Moran says. "People naturally
gravitate toward pleasant scents. In my opinion, the delightful floral and
marine scents in Rogaine's new products, Ocean Rush for men and Spring Bloom for
women, will encourage regular use for best results. The agreeable aromas make
these products a pleasurable addition to women's beauty rituals and men's
grooming routines."
Moran cited numerous clinical studies that support
the benefits of scent. Some surprising scent facts from these studies
include:
- The human nose can distinguish about 10,000 different aroma
molecules.
- People can recall smells with 65% accuracy after one year, but
visual image recall plummets to just 50% after only four months.
- Fragrance
use can boost self-esteem, reduce stress, enhance memory, and increase
efficiency and accuracy
- People perceive those who wear scents as being more
attractive, and even slimmer.
- Women have a keener sense of smell than
men.
- Aromas act on the region of the brain that is responsible for memory
and emotion.
- The sense of smell deteriorates with age. Children have a
sharp sense of smell.
Moran is a brand communications consultant and
author of the bestselling book series, "Fabulous Fragrances." NewsCom.com, an
online editorial resource from Tribune Media Services and Knight Ridder,
distributes her articles and columns.
Her Fabulous Fragrances.Info, a new
web encyclopedia for retailers, researchers, and editors, won a 2004 Stevie
Award for Technological Innovation and a coveted honor from Cisco Systems for
Operational Excellence in its 2004 Growing with Technology Awards. Fabulous
Fragrances.Info is a collaborative effort with author Michael Edwards, author of
the annual "Fragrances of the World" books.
For more information, visit
www.fabulousfragrances.com. Fabulous Fragrances II, ISBN: 0-9639065-4-2, $29.95.
Press images and details:
www.fabulousfragrances.com/presskit_main.html.
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Source : http://www.prweb.com/releases/2005/2/prweb212064.htm