Nickel Free Fashion Sales on the Rise as Metal Allergy Hits a New High
A growing community of nickel allergy sufferers is giving way to a whole new cottage industry: The nickel free accessory shop.
Los Angeles, CA (PRWEB) February 15, 2005 -— Nickel allergy, already the most
common contact allergy in North America, is on the rise. Nickel, found in a wide
array of common household objects like eyeglasses, jewelry, belt buckles, and
watches, affects approximately 15% of the population. And each year, the
population of nickel allergy sufferers seems to grow in size.
Although
the use of nickel in jewelry is banned in most of Europe, the United States
still has no measure in place to prevent the use of nickel in objects that come
into prolonged and intimate contact with the skin. And with nickel allergy
affecting approximately 15% of the population, more and more folks with
dermatitis are turning over every stone in search of the elusive nickel free
belt or watch.
Enter nonickel.com.
In 2004, Nonickel.com
set out to build the world's first itch-free belt. Since its inception, the site
has been a magnate for a growing niche community of metal allergy sufferers
looking for hypoallergenic accessories they can wear close to the
skin.
"I could find nickel free jewelry online, but no matter how hard I
hit the search engines, I could not find nickel free belts, nickel free buckles,
or nickel free watches" says Jimmy Sepulveda, a nickel allergy sufferer of 15
years. "I simply avoided belts all-together until my dermatologist recommended
the site last month". And more and more dermatologists are spreading the
word.
Nonickel.com is targeting dermatologists and their patients this
month, to let allergy patients know they can wear a watch or a belt without the
itch. And allergy patients are responding. Nonickel.com has seen sales double
since its inception just 10 months ago. Soon, the online outlet plans to expand
into brick and mortar stores with a new line of nickel free products for men,
women, and children.
# # #
Source : http://www.prweb.com/releases/2005/2/prweb208529.htm