Consumers Turning to Blogs for Beauty Advice on Everything From Lipstick to Foot Care Products
Since personal appearance is a major concern to many, it's not surprising that among the first blogs to surface were related to beauty and fashion. From lipstick to foot care products, consumers are turning to blogs for advice and product reviews.
(PRWEB) May 3, 2005 -- Before "blogging" became popular, digital communities
took many forms, including Usenet, email lists and bulletin boards, enabling
individuals with a common interest to interact and share their views. In 2005,
"blogging" has evolved into an important avenue for personal expression, for
shaping public opinion, and for obtaining information on every topic imaginable.
According to the May 2, 2005, issue of Business Week, "Web logs are the most
explosive development in the information world since the Net itself."
For
those not tech-savvy, and who may still be wondering what all the hubbub is
about, a blog is often best described as a journal that’s publicly available
online. Most are run by one person, but sometimes several people contribute.
Some are serious and some are quite personal. Originally called a "weblog," the
shorter term "blog" was coined by Peter Merholz in 1999, and its usage spread.
According to one of blogging's pioneers, Dave Winer of the Berkman Center at
Harvard University, "Weblogs are often-updated sites that point to articles
elsewhere on the web, often with comments, and to on-site articles. A weblog is
kind of a continual tour, with a human guide [whom you get to know. There are
many guides to choose from."
A blog has the advantage of basically being
an easy-to-use web site, where people can quickly post their thoughts and
respond to those of others. Typically updated daily, this revolutionary
information medium uses software that allows people with little or no technical
background to update and maintain them, and postings are almost always arranged
in chronological order with the most recent additions featured most prominently.
Since personal appearance is a major concern to many, it's not
surprising that among the first blogs to surface were related to beauty and
fashion. Popular sites include www.thebroadroom.net, www.thelipstickpageforums.com, and Hilary Magazine's www.hilary.com/blog, where
the beauty conscious can both seek and give advice about trends and new
products.
Xenna Corporation distributes foot and personal care products.
CEO Carol Buck says, "Some sites are clear and well-organized; others are a
grammatical nightmare, but regardless of format, most actively collect
information and spread it. Products that get carried alone in this flow with
favorable comments benefit. Our NonyX Nail Gel is one example.”
Xenna’s
patented NonyX Nail Gel speaks to the problem of embarrassing, discolored
toenails and fingernails. NonyX Gel exfoliates the dark, yellow or thick
granular material called keratin debris, which can build up under nails over
time, making them unattractive. NonyX Gel softens, breaks down and then clears
out unattractive keratin debris using natural ethanoic acid, and is safe for
diabetic use. Ms. Buck believes, "Bloggers are unique as communication channels.
They are refreshingly unedited. There is no gloss, no sales-pitch, just an
attempt to feed the world information they feel is important or relevant to
their niche interest. We don’t know how many customers bloggers have sent to
Walgreens, Rite Aid or Longs for a bottle of NonyX, but we thank them for doing
it!”
NonyX Nail Gel can be purchased in the footcare section of
Walgreens, Rite Aid, Longs, HEB and Roundy’s, Brooks, and most Medicine Shoppe
drugstores. It is also available from podiatric physicians, independent
pharmacies and online at www.drugstore.com and www.xenna.com. Xenna Corporation is a privately-held company
which develops and distributes natural personal care products for skin, hair and
nails.
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Source : http://www.prweb.com/releases/2005/5/prweb235601.htm