The Doyle Group Acquires Massage Magazine; Seen as 'Excellent Fit' with Sister Magazine, Chiropractic Economics
The Doyle Group, publisher of Chiropractic Economics, the top-rated business magazine for practicing chiropractors, has acquired Massage Magazine, the #1 rated magazine for massage therapists.
Ponte Vedra Beach, FL (PRWEB) May 12, 2005 -- The Doyle Group, publisher of
Chiropractic Economics — the top-rated and award-winning business magazine
published 18 times a year for practicing chiropractors — has acquired Massage
Magazine, published for massage therapists.
“The acquisition is a natural
complement to Chiropractic Economics,” said Joseph D. Doyle, president and CEO
of The Doyle Group. “As the demand for alternative healthcare continues to
increase, these two magazines will continue to provide helpful information to
practitioners, to equip them to manage their businesses effectively and
efficiently.”
Massage Magazine was acquired from founders Robert and
Judy Calvert, who established the magazine 20 years ago in Hawaii. The magazine
is currently published out of Spokane, Wash., with its editorial office in Santa
Cruz, Calif.
“It’s always difficult to see your ‘children’ leave you,”
said Calvert, “but we know the magazine is going to a good ‘home’ and will
continue to grow and serve the massage profession — both readers and suppliers —
as it has done these many years.”
Massage Magazine (www.MassageMag.com)
is currently published six times a year and has more than 30,000 subscribers in
60 countries. The top-rated magazine in its field, it is sold by subscription as
well as on the newsstand. The magazine provides insights on the business side of
massage, as well as information on techniques, success stories of practitioners,
industry news, views and research reports.
“We are looking forward to
serving the massage market,” said Doyle. “We anticipate that this acquisition
will also help us to serve the chiropractic market better.” Massage is a popular
modality among chiropractors. Chiropractic Economics (www.ChiroEco.com)
exclusive annual salary and expense survey recently reported that more than 50
percent of chiropractors incorporate massage modalities into their treatment
programs.
The Doyle Group is located at 5150 Palm Valley Road, Suite
103, Ponte Vedra Beach, Fl 32082, 904-285-6020.
Contact:
Linda Segall
904-285-6020 ext. 207
e-mail protected
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Source : http://www.prweb.com/releases/2005/5/prweb239092.htm