Patient Education Programs Heighten Retention, Referrals and Revenues in Chiropractic Offices Nationwide
In today’s competitive environment, a thriving chiropractic office must not only provide focused quality healthcare but must also evolve the practice through three key areas: increasing retention, referrals and per-patient revenue. Chiro101, a new unique on-line marketing program achieves all three by delivering automated chiropractic patient education programs and effectively frees practitioners to spend more time with patients.
Reno, NV (PRWEB) May 3, 2005 -- Kevin Anderson, President of
ChiroMarketingExpert, says “The results achieved in chiropractic care are
directly related to a patient’s understanding and compliance. Patient education
is the primary factor in both helping patient’s achieve the quality of life
desired, and developing a chiropractor‘s role as healthcare mentor.“ The
Chiro101 program helps achieve balance between a practitioner’s overwhelming
business demands and quality care provision.
Patient understanding of his
or her treatment spawns continued partnership with the provider. An empowered
patient is far more likely to not only continue treatment, but to also refer
family members and friends.
Anderson continues, “Chiro101 is a very
simple concept - to cultivate the patient base and foster new business with an
attitude of partnership and knowledge that in turn allows chiropractors to focus
on an even higher level of individual patient care.” Increased revenues
inevitably result with greater patient retention, increased visits and multiple
referrals.
The program facilitates four principle modules to achieve the
aims of the “three R’s.” First, an automated patient education system sends
informational e-mails to new patients that teach them about chiropractic, and
stimulate participation in their own health and wellness therapy. The
educational series includes specific and holistic health topics such as spinal
care tips, chiropractic and headache relief, healthy nutrition, travel and the
importance of water.
Next, monthly newsletters provide preventive,
pro-active and timely self-help features such as “Tips for Spring,“ “What to do
if you‘re Involved in an Auto Accident,“ and “About Sciatica.” Personalization
of the program is met through sending birthday greetings and a broadcast e-mail
feature in which doctors may relay their own special events, new products or
services, open houses or other healthcare news.
Dr. Doug Bedichek of
Coppell, Texas says, "Since using Chiro101.com we've heard from patient after
patient how much they enjoy the health tips and information sent to them. The
system is so easy to use, just enter the new patient's information and forget
it, Chiro101.com does the rest. That saves time and keeps my name consistently
in front of the patient. This has been the easiest and most effective program to
implement ever!"
Chiro101 affords practitioners a unique on-line program
in which to accomplish all three of the target marketing objectives - increasing
retention, referral, and revenue - while maintaining daily focus on a high level
of quality care. In fact, after entering patient’s information, a chiropractor
places his marketing system on auto-pilot.
About
ChiroMarketingExperts:
ChiroMarketingExperts is based in Reno,
Nevada
For more information, contact:
Kevin Anderson
President,
ChiroMarketingExperts
702-948-0462
http://www.chiro101.com
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Source : http://www.prweb.com/releases/2005/5/prweb235739.htm