EAT-SMART - The First Meal Replacement that Allows You to "Flavor it Your Way"
Here’s a new concept: "listen to your customers." Consumers are demanding, more and more, how they want their products — their way. And the ingenious product development team at iSatori actually listened… and created a new meal replacement supplement, appropriately called EAT-SMART, that allows consumers to flavor their nutrition shakes just the way they like it — anytime they want.
(PRWEB) June 11, 2004 -- Here’s a new concept: "listen to your customers."
Consumers are demanding, more and more, how they want their products — their
way. And the ingenious product development team at iSatori actually
listened...and created a new meal replacement supplement, appropriately called
EAT-SMART, that allows consumers to flavor their nutrition shakes just the way
they like it — anytime they want.
A stable force in the dietary
supplement arena, president and CEO of iSatori Technologies, Stephen Adele
stated, "We delved into the $2.5-billion emerging category of meal replacements
and protein powders, but only after inventing something completely different
from what's already out there. After hearing repeated complaints from consumers
who were tired of drinking chocolate and vanilla protein shakes, we responded by
developing a new meal replacement that is not only healthy and nutritious, but
also incredibly delicious — using a new patent-pending flavoring technology
called Flavor Enhancers™."
The branded EAT-SMART meal replacement comes
in a 2-lb container with a neutral flavor, acting as the base formula, which you
can use to make 8-ounce or 16-ounce shakes, depending on your preference. Then,
EAT-SMART allows you to "Flavor It Your Way™" by choosing from an assortment of
their exclusive mouthwatering Flavor Enhancer packets. Flavors which taste just
like Oreo Cookies®, Reese’s Peanut Butter Cups®, Strawberry Cheesecake, and
Cinnabon Cinnamon Rolls®, just to name a few.
James O’Byrne, Executive
Vice President of Sales explains, "Consumers were also tired of having to put up
with low-carbohydrate and protein-based products that have sub-par nutritional
values. So, with EAT-SMART, we developed a healthy, high-protein, low-glycemic
formula that was as nutritious as it is delicious."
EAT-SMART isn’t just
a mouthful of bliss, it's complimented with a nutritional profile of a "perfect"
meal, which is still low in carbohydrates (11g), and full of beneficial
high-quality proteins [38g] and it even contains enzymes, probiotics, and fiber
to ensure easy and healthy digestion. Plus, it’s sweetened with Sucralose, not
aspartame.
As the name suggests, EAT-SMART is a healthy, balanced
nutrition shake designed to help users eat smart and fulfills the needs of
consumers who are looking for a meal replacement that is full of the key
nutrients they need to live a healthier, more active lifestyle.
EAT-SMART will be initially available only on a direct basis, from
iSatori at their toll-free sale's consultant line or online at www.eatsmartmrp.com Soon to
be released at leading health-food stores nationwide, such as GNC.
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Source : http://www.prweb.com/releases/2004/6/prweb132640.htm