BodyTools Announces the Availability of its Upscale Men's Skin and Body Care Products at NORDSTROM
Give Dad something he can really use this Father's Day - skin cancer protection and wrinkle prevention from BodyTools.
Los Angeles, CA (PRWEB via PR Web
Direct) May 24, 2005 -- Just in time for fathers day, BodyTools is excited
to announce that its comprehensive line of upscale skin and body care products
for the active man is now available in select NORDSTROM locations throughout
Southern California, the State of Washington, Colorado and Arizona. In addition
to these NORDSTROM locations, the BodyTools line is also available at fine spas
and resorts including La Costa, Four Seasons-Maui, La Quinta, Miraval and
Advanced Aesthetics Institute-West Palm Beach, Los Angeles Sporting Club and now
at Apothia by Ron Robinson at Fred Segal's in Los Angeles, and on-line at
labodytools.com.
The BodyTools line of skin care products for men is
unique for its focus on extensively-researched formulations that prevent skin
irritation, help repair skin damage caused by sun exposure and protect against
further damage from both UVA andd UVB rays of the sun. Experts believe that
"90-95% of all skin damage including wrinkles and skin cancers comes from
exposure to the sun." And this is more than just a cosmetic issue. One in five
Americans will develop skin cancer in their lifetime and this year alone more
than one million new cases of skin cancer will be diagnosed. Over 95,000 of
these will be new cases of melanoma (the deadliest form of skin cancer). Every
60 minutes one person dies of melanoma in the United States. And bad news for
men: Older Caucasian males have the highest mortality rates from
melanoma.*
*A special note to Men: Make an extra effort to examine your
skin, especially on your upper back, for signs of melanoma. A recent study found
men are much less likely to discover skin lesions than women.
UV
Radiation consists of two types of harmful rays – Short Wave Radiation (UVB
rays) and Long Wave Radiation (UVA rays). SPF measures the length of time a
product protects against UVB only. So SPF is not enough, and consumers need to
know this. While there are several ingredients that protect against UVB, and
some ingredients give you partial protection from UVA rays, but only a few
ingredients can give full protection against UVA radiation. BodyTools three
great moisturizers: oil free, fragrance free Face Guard, After Shave Repair and
Protect and our Citrus Body Armor are all formulated at the SPF 15 level and
contain butyl methoxydibenzoylmethane (Avobenzone, Parsol 1789) to provide
complete protection from both UVA and UVB rays to maximally protect against the
harmful skin cancer and wrinkle causing rays of the sun. "Our goal is to provide
complete UVA/UVB sun protection for men in everyday products that they would be
using anyway." BodyTools SPF 15 formula moisturizers also contain the BodyTools
exclusive Anti-Oxidant PowerBlend™, a highly concentrated formula of Vitamins E
and C, Retynyl Palmitate, and Alpha Lipoic Acid that helps provide maximum
protection from free radical damage to impede wrinkles and premature
aging.
Created by Al Wines, Jr. and Dr. Steven May, PhD in 2001, the
naturally-based BodyTools product line has been lauded for its unique
formulations which focus on maintaining the health and fitness of a man's skin
while providing a masculine grooming alternative that uses the most progressive
anti-ageing and wellness treatments available. Mr. Wines has nearly 30 years
experience in buying and merchandising body care products, cosmetics, and
fragrances at Hudson's in Michigan, Broadway in California, and Macy's San
Francisco. Dr. May has a 28-year career in the health and wellness field. "One
of our goals with the line was to educate the male consumer. There are only a
few basics men need to follow to ensure proper skin care: daily cleansing,
moisturizing, and protection from environmental damage — primarily the sun's
UVA/UVB rays. Men also need to know that proper nutrition and regular physical
activity are critical to healthy looking skin."
At BodyTools we are
dedicated to bringing you the most advanced skin care products containing
clinically proven ingredients to help reduce the effects of ageing on the skin.
All key ingredients are formulated at concentrations to actually make a
difference. Each of our simple, all-natural products is carefully formulated to
work with minimal effort and maximum effect.
BodyTools: 14
advanced-formula products to ensure overall care for the face, body and
hair.
For more information:
Michael Davis/ Seesaw
Communications
Tel: 213/631-0550
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Source : http://www.prweb.com/releases/2005/5/prweb243333.htm