Incurably Alive: Woman Faces Death with a Sense of Humor
A cancer patient has turned her own impending death into a business, www.bluelips.com, that deals in the subject of death.
(PRWEB) May 8, 2005 -- In 1999, Toni Riss was diagnosed with an aggressive
breast cancer. The cancer, in fact, had spread to her bone and she was given a
prognosis of 2-5 years. When Ms. Riss read her medical chart, it said
"incurable." She was so incensed that she made her doctor change the wording to
"incurably alive."
But this is only the beginning of her story. Ms. Riss
is helping to change attitudes and is saving lives through her website http://bluelips.com. When Ms. Riss
went to make her funeral arrangements she found the funeral home evasive and
abrupt in their treatment of her. She was hurried along and asked to make
decisions quickly and even commit to an expensive funeral contract. She refused
and when she tried to ask questions about what the funeral home was going to do
to her body when she died, she was told "no one ever asks those kinds of
questions."
As a result of her experience, she started a website called
"Bluelips" where the average consumer can purchase items such as an embalming or
autopsy video, anatomical chocolate, post mortem collectibles and other
oddities. Her descriptions in many cases are full of humor. She donates over 25%
of the profits to breast cancer research.
Ms. Riss has made unpaid
appearances on a Penn and Teller show and is interviewed in the documentary
"Flight From Death." Her website has been featured in the book "Internet
Babylon" where she received a three-page review. As controversial as her website
is, she has a number of fans rooting for her as is evidenced by over 600,000
visitiors to her site since its inception.
Ms. Riss spends as much time
as she can educating others about advanced breast cancer, but also how to
protect themselves from unscrupulous funeral directors. Ms. Riss is called "the
new Jessica Mitford." The late Jessica Mitford wrote the stunning expose "The
American Way of Death" about the funeral industry years ago. Ms. Riss, being a
fan of Ms. Mitford's, feels that the site honors her work, just in a different
medium.
"Jessica was my hero growing up. She taught us to stand up for
ourselves and to ask questions. All that I learned from her I have put to use in
my every day life so that I question doctors, lawyers and any professional to
whom I am entrusting my well being to," says Ms. Riss.
Bluelips.com is an
unusual place to shop, with an unusual history behind its existence.
Bluelips.com has also raised the consciousness of the public -- and it has done
so with a sense of humor.
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Source : http://www.prweb.com/releases/2005/5/prweb237031.htm