exCel Cosmeceuticals Establishes Network Distribution in Russia
exCel Cosmeceuticals further expands its international distribution network. MedBeauty of Switzerland will distribute exCel's patented AFA (acidic amino acid) cosmeceuticals in Russia under the brand name AminoCare.
Bloomfield Hills, MI (PRWEB) June 22, 2005 -- A strategic alliance with
MedBeauty, a medical distribution company based in Switzerland, will open yet
another international market for exCel Cosmeceuticals’ AFA (acidic amino acid)
skin care products.
Martin Davidson, exCel’s President, stated that the
burgeoning skin care market, and the demand by Russian consumers for quality
products, prompted the company to partner with a medical distribution company
that was familiar with distribution networks in Russia. Med Beauty will
distribute exCel’s AFA products under the brand name
AminoCare.
Statistics quoted in Euromonitor International, a leading
provider of global consumer market intelligence, supports exCel’s and
MedBeauty’s claims that premium products in Russia have begun to perform well, a
trend that was most evident in the skin care sector, where value sales doubled
volume sales. Both exCel and MedBeauty believe that the multiple patents awarded
to the AFAs separate the products from the multitude of other cosmetic and
toiletries manufacturers that are now successfully selling in
Russia.
Euromonitor International forecasts 60% overall market growth in
the Russian cosmetics and toiletries market, with the skin care sector expected
to achieve the most dynamic value increase of 98%. Euromonitor concludes that
Russian consumers are starting to make product quality a key criterion in
purchasing decisions.
exCel Cosmeceuticals, Inc. was founded by
dermatologist Marvin Klein. The patented product line includes: in-office peels
and a 2-step clay peel. At home products include: topical gels, masque, eye
cream, body treatment lotion, and moisturizers. The products are distributed to
medical professionals in over 34 countries.
For further information, visit www.xlafa.com or call
800-453-5150.
Contact: Kathleen M.
Appell
Phone: 215.444.9372
Fax: 215.444.9373
Cell:
215.805.4988
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Source : http://www.prweb.com/releases/2005/6/prweb253489.htm