TwattyGirl Launches Hot, New, Empowering Clothing Line for Women
"Sexy, bold and outspoken," TwattyGirl is the essence of a woman with attitude.
New York, NY (PRWEB via PR Web
Direct) July 20, 2005 -- Precious Marlowe, a successful New York-based hedge
fund executive, recently launched a hot new apparel and lifestyle brand,
TwattyGirl. The collection, designed for independent, sexy, bold, outspoken
women from 18-45, is inspired by the main character, TwattyGirl, in Marlowe's
forthcoming novel – "Bulletproof –Things Twattygirl Told You, But You Didn't
Want to Hear." TwattyGirl does not allow herself to be defined by society's
conventional ideas of what a woman should be and how she should act. She makes
her own rules and lives by the TwattyGirl manifesto – "sexy, bold, outspoken -
TwattyGirl is the essence of a woman with attitude."
The collection is
fun and colorful and includes a t-shirt line featuring TwattyGirl's "twattyisms"
(slogans to inspire and empower women), lingerie, jewelry, baseball caps,
accessories and greeting cards. The boybeater that features the TwattyGirl logo,
a sexy silhouette of a woman's body, is already becoming The Hot Item of Summer
2005. Marlowe's goal is to empower women to be in charge of their own destinies
in both their professional and personal lives.
"I created this brand to
give women the strength and the tools to overcome the antiquated thinking that
prohibits women from being in control, making their own rules and living to
their fullest potential," says Marlowe. "TwattyGirl rejects the stereotypical
propaganda projected by the Disney media machine, which creates impossible
standards to live up to."
Marlowe is the quintessential TwattyGirl and
shows this in her battle with the Trademark Trial and Appeal Board to register
the trademark. Earlier this year, she won a highly publicized case in trademark
law when the TTAB reversed their examining attorney's ruling refusing to
register the TwattyGirl trademark, finding it "not immoral or scandalous"
(February 8, 2005, Serial No. 76138675). Marlowe argued that "twatty" has a
completely different meaning than the offensive slang sometimes associated with
a similar word and supported her argument citing several non-vulgar uses -
(acronyms for "The War Against Terror," "The War Against Tobacco," "Texas Women
Anglers Tournament"). The TTAB found most convincing her example from a British
dictionary defining "twatty" as daft or silly and thus reaffirming that a
substantial composite of the general public did not find "twatty" scandalous or
immoral. In the end, Marlowe prevailed and TwattyGirl is now free to inspire
women by spreading her Twattyisms around the world.
In addition to
e-commerce, www.twattygirl.com features a TwattyGirl advice column called
Ask TwattyGirl, which allows women to email TwattyGirl their questions and
interact in a forum with each other. The site also includes a TwattyGirls on the
Town photo album and Twattyisms of the Week. According to Marlowe, "TwattyGirl
is all about a lifestyle that encourages women to realize their dreams and
deepest desires and www.twattygirl.com provides all the tools needed to be a part
of the TwattyGirl world."
TwattyGirl apparel and accessories retails
from $12 - $49 and are available at www.twattygirl.com and specialty boutiques across the US.
Marlowe is in talks with licensees to develop a denim line, sunglasses and
cosmetics and is looking to develop a complete lifestyle brand.
For more
information, please contact:
Dana Hill
201.342.1868
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Source : http://www.prweb.com/releases/2005/7/prweb263637.htm