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Reliant Technologies Announces National Contest to “Make 50 the New 40 with Fraxel™ Laser Treatment”

Five people who turn 50 in 2005 will be selected for free Fraxel Laser Treatment (a $5,000 value), plus a trip to New York City to celebrate their 50th birthday in style, as Reliant Technologies Inc. marks the Fraxel laser’s recent U.S. Food and Drug Administration (FDA) 510(k) clearance for skin resurfacing procedures.

PALO ALTO, CA (PRWEB) June 21, 2005 -- Five people who turn 50 in 2005 will be selected for free Fraxel Laser Treatment (a $5,000 value), plus a trip to New York City to celebrate their 50th birthday in style, as Reliant Technologies Inc. marks the Fraxel laser’s recent U.S. Food and Drug Administration (FDA) 510(k) clearance for skin resurfacing procedures.

Fraxel Laser Treatment (FLT) is the latest beauty breakthrough to help restore aging and sun-damaged skin – pixel by pixel, spot by spot. It is the only laser device specially designed to resurface a fraction of skin at a time, reducing downtime and maximizing patient safety. Best of all, FLT offers rapid results – most patients report that they have softer, smoother and better toned skin, with cumulative improvement that creates a more healthy, vibrant and youthful appearance in as few as four to eight weeks.

Reliant encourages men and women who turn 50 anytime in 2005 to enter the contest by logging on to www.fraxel.com/5040. Qualified applicants* will receive a complimentary certificate good for a free consultation (a $100 value) in their geographic area. The top five finalists** as determined by a panel of cosmetic physician specialists and skin health experts will receive free Fraxel Laser Treatment in their area, along with hometown birthday festivities for friends and family. Later this year, they will be flown to New York City for a 50th birthday celebration of their more youthful appearance and the “Make 50 the New 40 with Fraxel Laser Treatment” campaign. Applications must be received by Friday, July 15, 2005 at 5 p.m. PDT.

The national spokeswoman for the “Make 50 the New 40 with Fraxel Laser Treatment” campaign is Sandie Harvey of Las Vegas, Nevada. A convergence of life changes two years ago prompted Harvey, now 52 years old, to seek Fraxel Laser Treatment to improve her appearance by reducing the periorbital fine lines and sun damage that are an unfortunate byproduct of aging. She also wanted her skin to look firm and tight – in synch with her fit, healthy body.

Harvey had five treatments of her face and one of her neck over a period of a couple of months. The Fraxel treatments resulted in an overall resurfacing of her skin texture and reduction of fine lines around her eyes. “It was like my skin went from burlap to silk,” she says. “A few days later, people were asking, what’s different, what have you done, did you get your hair colored?”

“Fraxel laser treatment is the ideal solution for vitality-minded men and women who want to recapture their youthful yet natural appearance without interrupting their busy lives,” said Dennis E. Condon, CEO of Reliant Technologies. “We’re excited to present five winners the opportunity to experience first-hand how Fraxel laser allows their physician to confidently and safely resurface photo damaged skin so they can begin to look as young as they feel. That’s the beauty of our ‘Make 50 the New 40’ campaign.”

*Qualified applicants must be U.S. citizens living in the continental U.S. who turn fifty (50) years of age at any time during the 2005 calendar year.

**Finalists must be able to travel in November 2005 to New York City from their nearest major airport. Complete eligibility requirements can be found at www.fraxel.com/5040.

About Reliant Technologies, Inc.
Reliant Technologies is a leading manufacturer of medical laser technology for aesthetic applications. The Company’s laser device is used primarily by aesthetic physicians to treat periorbital wrinkles, pigmented lesions and photo damaged skin of the face and body. Reliant pioneered the development of the FRAXEL™ Laser which relies on new-generation fractional resurfacing to produce safer, more effective results with less recovery time than abrasive skin resurfacing techniques. Reliant employs more than 80 people and is headquartered in Palo Alto, California. For more information and physician referrals, visit www.fraxel.com.

For more information, contact:
NDTosk Communications for Reliant Technologies
Nadine Tosk, 504.483.6957           
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Or
Tracy Saunders, 504.957-9665
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Michael Hromadik, Reliant Technologies
858.622.0900
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Source :  http://www.prweb.com/releases/2005/6/prweb253032.htm