New Rampage Clothing Company Website Receives Webby Award for Exhibiting Remarkable Achievement as Business Nearly Doubles in Nine Months
The Webby Awards, the leading international honor for web sites and hailed as the “online Oscars” by Time Magazine has recognized web developer A Far Site Better’s technologically advanced website as Rampage's online business nearly doubles in nine months.
New York, NY (PRWEB) June 23, 2005 -- The Webby Awards, the leading
international honor for web sites, today recognized Rampage.com as Webby Worthy,
a distinction made for the first time this year to recognize sites exhibiting
remarkable achievement. The site was developed by Santa Monica, CA based A Far
Site Better.
Hailed as the “online Oscars” by Time Magazine, The Webby
Awards are determined by the International Academy of Digital Arts &
Sciences, a global organization with a membership that includes musician David
Bowie, Virgin Group founder Richard Branson, The Body Shop president Anita
Roddick, “Simpsons” creator Matt Groening, Real Networks CEO Rob Glaser, and
fashion designer Max Azria.
“The Webby Awards honors the outstanding web
sites that are setting the standards for the internet,” said Tiffany Shlain,
creative director and founder of The Webby Awards. “Rampage.com’s Webby Worthy
selection is a testament to the skill, ingenuity, and vision of A Far Site
Better.” Other Webby Worthy winners include the corporate brand sites for Ralph
Lauren’s Polo, CNN, Disney, CBS, Chrysler and Capitol One.
Rampage’s
customer response to the new site has been absolutely fantastic,” states
Francheska Anderson, Director of Rampage.com, “not just in sales volume, which
has nearly doubled, but in customer satisfaction as well. Our customers are
thrilled by the ease of use, intuitive navigation, product presentation, and of
course realZOOM.”
realZOOM is A Far Site Better’s patent pending
technology that is the fastest, easiest way for online shoppers to get super
close-up views on a product without any extra software or browser plug-ins to
download. realZOOM allows Rampage customers to simply mouse over an image, and
the zoomed-in portion pops up automatically in real time (even on dial-up)
giving the user stunning detail of the products. “Our clothing line comes alive
with realZOOM and our shoppers feel like they are seeing the merchandise as if
they were in a store and it’s fun too!” states Anderson.
Here are a few
of the many email comments sent to Rampage about their new website with
realZOOM:
• "I love the idea of zooming in on any item, and it's so simple to
use. I’ve never seen a website more in-touch with what I need when shopping
online. This feature should improve your sales by 100%! I can really see what
I'm getting... I love it!"
• "I am amazed at the convention of your
website. The pleasant experience provided by your online shopping due to
detailed zoom into the product, the descriptions and image, clear, concise
navigation tools and headings and the ability to easily locate and maneuver
through, allows one to look forward to visiting your site."
• “I think
that Rampage is the best consumer website I have ever visited! I love the
attention to detail and that I can actually see the detail in the clothing
thanks to the zoom feature. The creators must really have focused on what women
want to know & see when they are shopping online. Thank you!"
• "I
love the zoom on the website. One concern people have when ordering clothing
online is what little thing are they not seeing? You all have solved that
problem with realZOOM by showing us exactly what we are purchasing. Thank
you!"
• “I just wanted to tell you what a fabulous web site you have. I
visited for the first time today, and I am very impressed. You make finding the
items that you want and need extremely easy. And I love how the items are
displayed, being able to see each item up close just by scrolling your mouse of
it! Your site well exceeds that of your competition, and I can't wait to make my
first purchase because I am sure the quality of your clothes will be just as
great!”
About A Far Site Better
A Far Site Better extends the
traditional scope of the web experience to improve and revitalize — or in some
cases, resuscitate — a company’s existing website and online profile. A Far Site
Better’s real strength lies in their ability to deliver personal attention,
combined with their unique award-winning platform technology such as realZOOM
(www.realZOOM.com). By
analyzing a client’s needs, especially in the light of previous experience, A
Far Site Better takes their clients to the next level with customized,
cost-effective solutions.
About Rampage Clothing Company
Based in Los
Angeles since 1982, Rampage’s online clothing outlet augments showrooms and
offices in California and New York. Rampage is a recognized leading retailer of
young women’s apparel. Rampage also distributes its products throughout the
United States and has licenses in Canada, Mexico, Central America, South America
and Korea.
About The Webby Awards:
Called the “Oscars of the
Internet” by the New York Times, the Webby is the leading international award
honoring excellence in Web design, creativity, usability and functionality.
Established in 1996, the 9th Annual Webby Awards received over 4,000 entries
from all 50 states and over 40 countries worldwide. The Webby Awards are
presented by The International Academy of Digital Arts and Sciences. Sponsors
and Partners of The Webby Awards include: The Creative Group; Adweek, Brandweek
and Mediaweek magazines; IDG; Fortune Magazine, The Online Publishing
Association and PricewaterhouseCoopers.
About the International Academy
of Digital Arts and Sciences (IADAS):
The International Academy of Digital
Arts and Sciences is dedicated to the creative, technical, and professional
progress of the internet and interactive media. The Academy is an intellectually
diverse organization that includes over 500 members consisting of leading
experts in a diverse range of fields, such as musician David Bowie, Virgin Group
founder Richard Branson, business guru and author Tom Peters, The Body Shop
president Anita Roddick, fashion designer Max Azria, “Simpsons” creator Matt
Groening and Real Networks CEO Rob Glaser.
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Source : http://www.prweb.com/releases/2005/6/prweb254153.htm