UK Gift Website Spearheads Revival Of Handmade Gift Cottage Industry
Change is afoot in the gift industry. Consumers are turning their backs on homogenous, mass-produced giftware.
Sutton, Surrey (PRWEB) July 11, 2005 -- Change is afoot in the gift industry.
Consumers are turning their backs on homogenous, mass-produced giftware.
Meanwhile, a silent second industrial revolution is building, led by demands for
uniqueness and individuality.
Entrepreneurial artisans everywhere beaver
away crafting novel, design-led handmade gifts. In
the middle, is the Internet and websites like UK online gift retailer
Pressies4Princesses.co.uk, fueling the renaissance by promoting the work of
talented individuals to a global market. Already, 28 percent of shoppers say
they use the Internet because they can find personalized gifts.
Celebrating the quality,
craftsmanship and individuality that consumers seek, this month sees the launch
of personalized presents aimed at discerning women.
With
visitors topping 100,000 per month, www.pressies4princesses.co.uk success reflects the time-poor
consumer’s need for unique, stylish presents, accessible in one place and
available to buy from home or the office.
Appreciating the changing
desires of shoppers, Steve Sugden, managing partner states, “We’re proud to
launch our distinctive new collection. The ingenuity, enthusiasm and love of
their craft exhibited by our handmade gift suppliers never cease to amaze and
delight us, and our customers.”
Pressies4princesses stocks hundreds of
regular gift lines, but handmade and personalized gifts that are made to order
attract nearly 25 percent of sales.
“Handmade and personalized gifts are
becoming increasingly popular,” says Sugden. “It reflects consumers’ aspirations
to express their individuality. What we give is a reflection of who we are.”
The variety of bespoke and handmade gifts now available is surprising. For example,
Pressies4Princesses’s latest gift selection includes beautifully framed bespoke poetry written to order, delicate hand-embroidered
keepsake boxes, delightful photo albums, quirky cushions, intricate handmade
glass gifts, made-to-order personalized cards and exquisite designer jewelry and
even your own song written and recorded especially for you. Prices range from
£9.99 for a card up to £149.00 for a bespoke song.
The
Pressies4Princesses website is live, secure and easy to use. Orders can be
shipped worldwide, delivered next day and gift-wrapped if requested. All
standard delivery within the UK is free.
For more information, images, an
interview or product loans, please contact:
Online press area: http://www.Pressies4Princesses.co.uk/pressarea.shtml
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Source : http://www.prweb.com/releases/2005/7/prweb261019.htm