achoo!® ALLERGY & AIR Products Enlists Bizresearch for Search Engine Marketing Services
Stronger web presence, brand recognition are goals.
Columbus, OH (PRWEB via PR Web
Direct) February 17, 2005 -- The leading e-tailer and cataloger of allergy
relief and environmental control products has retained Bizresearch (www.bizresearch.com) to
raise its Web profile and strengthen brand recognition.
Atlanta-based achoo! ALLERGY & AIR Products (www.achooallergy.com) has
enlisted Bizresearch to boost Web site traffic through online marketing services
offered by the search engine marketing company.
achoo!
markets products and services to more than 50 million Americans who suffer from
allergy and asthma. In addition to its Web site, the company operates a retail
store in the Buckhead section of Atlanta.
"Bizresearch uses quantifiable search engine marketing techniques to
increase Web exposure, drive traffic, and increase online sales," said P. Cade
McDonald, achoo! president. "We chose Bizresearch because of their expertise
with helping dynamic database driven websites to improve organic search engine
visibility."
achoo! is a single-source location for a
wide variety of anti-allergen and environmental control products. Its extensive
product list includes air purifiers from Austin Air, dust mite bedding,
Tempur-Pedic mattresses, HEPA vacuum cleaners and humidifiers and dehumidifiers.
"For ecommerce companies such as achoo!, we review
their Web presence for strengths and weaknesses and establish benchmarks as well
as set goals for increased traffic and online sales," said Laura Thieme,
President and Founder of Bizresearch. "We’ll shape their ecommerce marketing
strategy around their product line and optimize to account for their frequent
change in product selection and inventory. Retailers need proof that search
engine marketing is working for them in quantifiable terms, increased
visibility, traffic, online sales, and a profitable return on investment."
Founded by Thieme in 1997, Columbus-based Bizresearch
has helped numerous online retailers increase online sales thru search engine
marketing. The company is a leader in ecommerce and search engine marketing,
including managing organic and paid listings, Website traffic analysis, and
measuring return on investment.
Contact:
Laura Thieme
President
Bizresearch
614-846-7560
Rich
Baker
614-538-1953
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Source : http://www.prweb.com/releases/2005/2/prweb210168.htm