REZA Fitness Resort®, World's First and Only Boutique Fitness Resort® is Now Granting Select Franchise Locations in Key US Markets
REZA Fitness Resort http://rezaresort.com promotes a thoroughly healthy and fit lifestyle, focused on a vigorous cardio program derived from REV (True-form® Indoor Cycling) complemented by a series of Yoga and Pilates classes. The resort’s style is reminiscent of an all-inclusive 5 star hotel with authentic oil paintings — fresh fruit, energy bars, green tea, sports drinks and fruit juices, shampoos, soaps, and even toothbrushes and toothpaste are complimentary, and the resort itself is a modern, welcoming, intimate place with state-of-the-art equipment and world-class instructors.
(PRWEB) June 15, 2005 -- During the winter and spring months, men and women
flock to fitness clubs - Reza Karamooz calls them "fitness factories" - in a
sincere effort to get in shape. But New Year’s resolutions often subside, and
although club memberships are being paid for, they often are not used.
“So many people jump on the fitness bandwagon, and yet very few become
fit,” says Karamooz, who believes that generally, efforts to get in shape are
cyclical and predictable, and however well-intentioned they may be, they rarely
last.
In response to this pattern, Karamooz - a former engineer - has
opened the World's first and only “Boutique Fitness Resort®” http://rezaresort.com in
Scottsdale, Arizona. Named REZA Fitness Resort®, it promotes a thoroughly
healthy and fit lifestyle, focused on a vigorous cardio program derived from REV
(True-form® Indoor Cycling) complemented by a series of Yoga and Pilates
classes. Each member is directed into a program best suited for their needs,
says Karamooz. The resort’s style is reminiscent of an all-inclusive 5 star
hotel with authentic oil paintings — fresh fruit, energy bars, green tea, sports
drinks and fruit juices, shampoos, soaps, and even toothbrushes and toothpaste
are complimentary, and the resort itself is a modern, welcoming, intimate place
with state-of-the-art equipment and world-class instructors.
Karamooz
recalls the times he spent in “fitness factories” with annoyance. He searched
everywhere to find the "Perfect Wellness and Fitness Solution". “It simply did
not exist under one roof. I attended Spin Classes that were taught by a person
with Zero knowledge of proper cycling technique, they were so uninspiring, Yoga
classes that were overcrowded and dirty, where you were one of 30 people, and
Pilates classes where the instructor had just completed a weekend certification
course and now was teaching Pilates,” he says. He decided he wanted the entire
package, a facility - custom-designed and purpose-driven - a place that just
felt different to the senses, a place that offered the best of the best, with no
hidden fees, with infinite amenities, and without any long-term membership
contracts.
“REZA Fitness Resort® is all that and much more” Karamooz
says. REZA Fitness Resort® puts the individual needs of each member as top
priority. With a cap on total number of members and in an intimate and exclusive
setting, the resort focuses intently on total fitness and wellness for each
member. In addition to REV (indoor-cycling), Yoga, and Pilates, the resort
offers many types of expertly taught Belly Dance, Pole-dance, Salsa dance and
Latin Dance classes and a variety of massages, including the Tandem Thai Massage
(with two massage therapists working together - Exclusive offering of REZA
Fitness Resort®).
With the total wellness goal in mind, Karamooz offers
a custom-made line of high-end aromatherapy and certified organic skin-care
products and a fitness-wear and active-wear line of clothing for
women.
Karamooz feels that few people ever achieve their fitness goals in
traditional fitness clubs. What is required, says the fitness entrepreneur and
expert, is closer attention to the needs of each member, the right mix of
fitness activities and a level of perfection and attention to detail that
Karamooz feels his Boutique Fitness Resort® has achieved. Of traditional fitness
clubs, Karamooz says “Their self-directed fitness programs simply do not work.
At $20-$40 per month, people are not making much of an investment to be a member
of a fitness factory. They get what they pay for. Year after year as America
becomes more unfit, fitness factories increase revenue. At the same time as
memberships in fitness factories increase, more Americans are suffering from
hypertension, heart disease and obesity. It is obvious that we must take a new
approach to dealing with these health issues. We must take on the major health
issues of America with exercise and proper diet instead of medicating them. At
REZA Fitness Resort® http://rezaresort.com, we do just that. Our program is created
to work for anyone, from an athlete to someone who suffers from any of these
health epidemics. We help our members have fun in a dynamic and fresh
environment to create healthy lifestyles, we're changing lives, reversing the
aging process. That's priceless!”
Karamooz plans to open more Boutique
Fitness Resorts®, and is focusing his next efforts on markets in Las Vegas, Los
Angeles, New York, San Francisco, San Diego and Seattle. Master city franchises
are now available for these and other cities. Since opening the first Scottsdale
resort in October 2004, he is overwhelmed with the results he sees in his
members — evidence that wholesome, committed efforts in a desirable environment
can work for anyone. “There isn’t a gimmick here; it’s an exclusively different
level of fitness and wellness, one that works” says Karamooz.
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Source : http://www.prweb.com/releases/2005/6/prweb251166.htm