Baby Boomers Turn to Local Pharmacies and Podiatrists for New, Natural Solutions to Foot Problems
With an estimated 12,500 Americans turning 50 every single day, "boomers" are driving the demand for innovative products designed to offer a greater variety of choices in addressing all types of minor ailments and cosmetic concerns, including those related to foot care.
(PRWEB) May 31, 2005 -- Baby boomers are known to be a highly educated and
proactive group of consumers, who have demonstrated an unprecedented interest in
self-care and natural strategies for minor complaints. In addition, this group
refuses to accept the idea they should be content with aging "gracefully."
They're getting older, but don't want to look it or feel it.
With an
estimated 12,500 Americans turning 50 every single day, "boomers" are driving
the demand for innovative products designed to offer a greater variety of
choices in addressing all types of minor ailments and cosmetic concerns,
including those related to foot care. According to the American Podiatric
Medical Association (APMA), three-quarters of Americans have foot problems.
Minor complaints and concerns about the cosmetic appearance of feet tend to
increase with age. Dr. Arnold Ravick, a podiatrist and spokesman for the APMA,
says, "Baby boomers, especially men, have become more conscious of their health,
and they want more natural products."
Boca Raton podiatrist Dr. Bret
Ribotsky is past President of the American College of Foot and Ankle Orthopedics
and Medicine. He says, "Calluses and discolored toenails are two of the most
common problems, particularly in older individuals." But, "Even though older
individuals are more likely to have foot problems, calluses and yellow or
discolored toenails can be an issue at any age."
Dr. Ribotsky recommends
NonyX® Nail Gel from Xenna Corporation for yellow, discolored toenails, which he
says he uses to clean nails "from the outside in." NonyX Gel exfoliates the
dark, yellow or thick granular material called keratin debris, which can build
up under nails over time, making them unattractive.
C. J. Buck, CEO of
Xenna, says, "NonyX Gel is a topical, easy-to-use gel that breaks down and
removes keratin debris - the discolored, yellow or thick granular buildup under
nails which is the actual source of nail discoloration. It softens keratin
debris using natural ethanoic acid, and permits it to be scraped out from under
the nail after about four weeks. Once keratin debris is removed, NonyX Gel keeps
nails looking clear and attractive with regular use."
NonyX Gel is also
safe for diabetic use. Dr. Ribotsky says "Using NonyX is like brushing your
teeth; it's a cleanser for toenails."
A recent clinical study confirmed
NonyX Nail Gel significantly improves toenail color and clarity by exfoliating
yellowing keratin debris from under the nail. To view a recent TV news release
on NonyX Gel featuring Dr. Ribotsky, go to http://easylink.playstream.com/networknewssource/nonyx/nonyx.wvx
Xenna's
acid-free Callex® Callus Ointment uses natural, fast-acting enzymes to
exfoliate, thin and soften calluses and dry, cracked heels. According to
podiatrist Dr. David Tsui, "Callex Ointment works very well. I have used it on
my patients and on myself. You see a real difference in one week." A gentle
rubbing action with a wet, soapy washcloth is sufficient to gradually exfoliate
callus and dry, cracked heels, as well as on hands and other hardened skin
areas.
Dr. Jack Morgan, a Monterey Park, California podiatrist, says,
"Among the many products for dry feet, only Callex Ointment contains natural
enzymes, which have proven to be remarkably effective for softening and thinning
calluses, exfoliating dry cracked heels and moisturizing dry, scaling skin.
Whether young or old, my patients care very much about the cosmetic appearance
of their feet."
NonyX Nail Gel can be purchased in the footcare section
of Walgreens, Rite Aid, Longs, Drug Emporium, Brooks and most Medicine Shoppe
drugstores. You’ll also find it at HEB and Brookshire grocery stores, through
podiatric physicians, independent pharmacies and online at www.drugstore.com and www.xenna.com. Callex Ointment is
now available in the footcare section at Longs Drugs, from podiatric physicians
and online at www.drugstore.com and www.xenna.com. To order NonyX Nail Gel or Callex Ointment
online, find a store near you or to view clinical photos, click on www.xenna.com.
Xenna
Corporation is a privately-held company which develops and distributes natural
personal care products for skin, hair and nails.
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Source : http://www.prweb.com/releases/2005/5/prweb245892.htm