Inverse Media Produces Animation of Nobel Prize Winning Discovery
Inverse Media, LLC was selected by Sentigen Biosciences to develop and produce a three dimensional (3D) computer animated video. The video explains the proprietary drug discovery which has the potential to revolutionize modern-day pharmaceutical discovery and development.
Southport, Conn.(PRWEB) July 13, 2005 -- Inverse Media, LLC was selected by
Sentigen Biosciences to develop and produce a three dimensional (3D) computer
animated video explaining how their proprietary drug discovery platform has the
potential to revolutionize modern-day pharmaceutical discovery and development.
The Sentigen Bioscience innovation is based upon the work of Sentigen Chief
Scientist, Dr. Richard Axel, who was awarded the 2004 Nobel Prize for Medicine
for his pioneering work on the olfactory system.
To produce the
animation, Inverse Media met with Sentigen’s team of scientists to review their
scientific processes and understand their marketing communication goals. Inverse
Media’s team then conceptualized and translated their processes into a video
script, distilling key objectives into an engaging visual presentation for the
target audience, the investment community. To view the animation please visit:
www.sentigen.com
or www.inversemedia.com
Inverse Media developed the script
copy, created storyboard treatments for review, worked with voice over artists
for narration and a composer for the musical score, and animated the one minute
video using state of the art computer technology. The completed animation allows
a viewer to virtually travel to the cellular level and witness how external
stimuli, such as potential drug candidates, bind with proteins on the cell
surface and trigger reactions to the cell nucleus, thereby eliciting a desired
therapeutic response.
Christopher Thomas, president of Inverse Media,
commented, “Working with Sentigen’s team of experts was a terrific project in
that it allowed Inverse Media to demonstrate many of its core competencies for
creative conceptual development and animation production. While we offer our
clients the highest quality animation techniques, we pride ourselves in our
distinct ability to effectively communicate their marketing goals in an exciting
and contemporary method.
Inverse Media, LLC is a creative marketing
communications firm that uses the latest in new media technology to promote its
clients’ brand identities and sales messages. Inverse Media produces measurable
results by connecting marketing strategy with creative insights and
state-of-the-art technical execution. Inverse Media is located in Southport,
Connecticut. For more information, visit www.inversemedia.com
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Source : http://www.prweb.com/releases/2005/7/prweb259925.htm